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Get ready for some delish insider scoop thanks to the executive who helped market "Glee" into a massive hit! 

Jenna and Kevin welcome Joe Earley, the President of Direct-to-Consumer for Disney Entertainment, but back in the day, he was a FOX marketing executive tasked with bringing awareness to a little show about a high school Glee club, and boy, did he ever! 

Get behind-the-scenes stories on Glee's marketing strategy, including how the 'L' on the forehead campaign was born, how they identified their target audience and went after them, the choice of colors used and why, the concerns higher-up execs had about the new series, and the reaction the show got at a special screening during pilot season! It's a fascinating insider look you don't want to miss! 

Get ready for some delish insider scoop thanks to the executive who helped market "Glee" into a massive hit! 
Jenna and Kevin welcome Joe Earley, the President of Direct-to-Consumer for Disney Entertainment, but back in the day, he was a FOX marketing executive tasked with bringing awareness to a little show about a high school Glee club, and boy, did he ever! 
Get behind-the-scenes stories on Glee's marketing strategy, including how the 'L' on the forehead campaign was born, how they identified their target audience and went after them, the choice of colors used and why, the concerns higher-up execs had about the new series, and the reaction the show got at a special screening during pilot season! It's a fascinating insider look you don't want to miss!

 Calling all Gleeks! We’re baaaaack…again.



Kevin McHale (Artie Abrams) and Jenna Ushkowitz (Tina Cohen-Chang) are heading back to William McKinley High School to rewatch all 6 seasons of Glee!



We’re taking you all the way from McKinley High to New York City, from the choir room to Nationals, and from the Super Bowl to a world tour!



We’ll look back on your favorite moments and never before heard stories with a slew of guests including cast, crew, celebrities and you, the fans!



So warm up those vocal chords and tune those ears, because it’s all coming out on And That’s What you REALLY Missed, an iHeartRadio Podcast.  

Calling all Gleeks! We’re baaaaack…again.
 
Kevin McHale (Artie Abrams) and Jenna Ushkowitz (Tina Cohen-Chang) are heading back to William McKinley High School to rewatch all 6 seasons of Glee!
 
We’re taking you all the way from McKinley High to New York City, from the choir room to Nationals, and from the Super Bowl to a world tour!
 
We’ll look back on your favorite moments and never before heard stories with a slew of guests including cast, crew, celebrities and you, the fans!
 
So warm up those vocal chords and tune those ears, because it’s all coming out on And That’s What you REALLY Missed, an iHeartRadio Podcast.

And That's What You REALLY Missed

Marketing Gleeking Genius Joe Earley

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/5d2f9c8f-1b58-4b6f-9c64-b1d4002f22b7/transcript

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