An Army of Normal FolksAn Army of Normal Folks

How Behavior Spreads — Why We Need 20% Of Public To Win 

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An Army of Normal Folks

Our country’s problems will never be solved by a bunch of fancy people in nice suits talking big words on CNN and Fox, but by An Army of Normal Folks  
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Real change doesn’t start with convincing a majority of the public — it starts with a visible minority. In this Shop Talk, we unpack why movements tip when just 20–25% of people act consistently & visibly, and what that means for transforming our communities.

 
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An Army of Normal Folks

Our country’s problems will never be solved by a bunch of fancy people in nice suits talking big wor 
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