Real change doesn’t start with convincing a majority of the public — it starts with a visible minority. In this Shop Talk, we unpack why movements tip when just 20–25% of people act consistently & visibly, and what that means for transforming our communities.

Real change doesn&rsquo;t start with convincing a majority of the public &mdash; it starts with a visible minority. In this Shop Talk, we unpack why movements tip when just 20&ndash;25% of people act consistently &amp; visibly, and what that means for transforming our communities.

Our country’s problems will never be solved by a bunch of fancy people in nice suits talking big words on CNN and Fox, but by An Army of Normal Folks just deciding “hey, I can help.” Hosted by Coach Bill Courtney from the Oscar-winning Undefeated, this podcast is building the Army and celebrating its extraordinary members. New episodes are released every Tuesday. 

Our country’s problems will never be solved by a bunch of fancy people in nice suits talking big words on CNN and Fox, but by An Army of Normal Folks just deciding “hey, I can help.” Hosted by Coach Bill Courtney from the Oscar-winning Undefeated, this podcast is building the Army and celebrating its extraordinary members. New episodes are released every Tuesday.

An Army of Normal Folks

How Behavior Spreads — Why We Need 20% Of Public To Win 

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/cddd07b3-2915-4ec0-95fc-b3d30186b2fb/transcript