An Army of Normal FolksHow Behavior Spreads — Why We Need 20% Of Public To Win
Real change doesn’t start with convincing a majority of the public — it starts with a visible minority. In this Shop Talk, we unpack why movements tip when just 20–25% of people act consistently & visibly, and what that means for transforming our communities.
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An Army of Normal Folks
Our country’s problems will never be solved by a bunch of fancy people in nice suits talking big wor…Social links
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