Real change doesn’t start with convincing a majority of the public — it starts with a visible minority. In this Shop Talk, we unpack why movements tip when just 20–25% of people act consistently & visibly, and what that means for transforming our communities.

If You’ve Never Failed, You’ve Never Done Anything Worth Doing (Pt 1)
37:39

If You’ve Never Failed, You’ve Never Done Anything Worth Doing (Pt 2)
1:08:40

When Normal Folks Became “2nd Responders”
19:07