Real change doesn’t start with convincing a majority of the public — it starts with a visible minority. In this Shop Talk, we unpack why movements tip when just 20–25% of people act consistently & visibly, and what that means for transforming our communities.

What Zig Ziglar Got Right (And Modern Self-Help Gets Wrong)
19:16

25,000 Babies Experience Withdrawal Every Year—So This Mom Took Action (Pt 1)
37:51

25,000 Babies Experience Withdrawal Every Year—So This Mom Took Action (Pt 2)
57:21