Real change doesn’t start with convincing a majority of the public — it starts with a visible minority. In this Shop Talk, we unpack why movements tip when just 20–25% of people act consistently & visibly, and what that means for transforming our communities.

The Preacher Developer: How to Change Your Neighborhood Without Moving Away (Pt 1)
39:48

The Preacher Developer: How to Change Your Neighborhood Without Moving Away (Pt 2)
1:14:15

What Happens When You See the Person Everyone Else Ignores
13:15