This episode of So You Wanna Make a Podcast covers Sonic Branding, including:
Sonic logo vs audio logo: A sonic logo can be heard without visuals, while an audio logo just identifies the brand without saying its name.
Mnemonics, jingles, and brand tracks: These are all elements used in sonic branding - a mnemonics is an identifiable sound, a jingle is a sung ad, and a brand track is music identifiable for a brand. 
Podcast vs radio ads: Podcast ads can be host-read or host produced, while radio ads are typically louder and have more sound effects to get your attention (which can be intrusive in the intimate podcast environment).
Flexibility in ad formats: Ideally, ads should be flexible enough to work in both podcast and radio formats - but that means thinking podcast ad first.

Want to know more about how to make a podcast? Contact Ampel's Chief Audio Officer Josh Butt to learn more about Sonic Branding, Audio Content, Audio Ads and Sonic Experiences - josh@ampel.com.au or visit https://ampel.com.au for more info on how to make a podcast or audio content that sounds different. 

This episode of So You Wanna Make a Podcast covers Sonic Branding, including:
<ul data-sourcepos="3:1-7:93">
<li data-sourcepos="3:1-3:145">Sonic logo vs audio logo: A sonic logo can be heard without visuals, while an audio logo just identifies the brand without saying its name.</li>
<li data-sourcepos="4:1-4:90">Mnemonics, jingles, and brand tracks: These are all elements used in sonic branding - a mnemonics is an identifiable sound, a jingle is a sung ad, and a brand track is music identifiable for a brand. </li>
<li data-sourcepos="5:1-5:126">Podcast vs radio ads: Podcast ads can be host-read or host produced, while radio ads are typically louder and have more sound effects to get your attention (which can be intrusive in the intimate podcast environment).</li>
<li data-sourcepos="6:1-6:114">Flexibility in ad formats: Ideally, ads should be flexible enough to work in both podcast and radio formats - but that means thinking podcast ad first.</li>
</ul>
Want to know more about how to make a podcast? Contact Ampel's Chief Audio Officer Josh Butt to learn more about Sonic Branding, Audio Content, Audio Ads and Sonic Experiences - <a href="mailto:josh@ampel.com.au">josh@ampel.com.au</a> or visit <a href="https://ampel.com.au">https://ampel.com.au</a> for more info on how to make a podcast or audio content that sounds different.

We are Ampel, one of Australia's leading audio content production agencies. Welcome to our official audio channel. 

Listen for insights into what we are making, listening to, and writing about. Subscribe for great conversations with the leaders in the audio space, insights into how we make our content, and great thought leadership. 

Check out our website here: https://ampel.com.au

Want to make great audio? Reach out to us at hearhere@ampel.com.au or book a session in our studio via the contacts page on our website. 

We are Ampel, one of Australia's leading audio content production agencies. Welcome to our official audio channel. 
Listen for insights into what we are making, listening to, and writing about. Subscribe for great conversations with the leaders in the audio space, insights into how we make our content, and great thought leadership. 
Check out our website here: <a href="https://ampel.com.au">https://ampel.com.au</a>
Want to make great audio? Reach out to us at <a href="mailto:hearhere@ampel.com.au">hearhere@ampel.com.au</a> or book a session in our studio via the contacts page on our website.

Ampel Audio

We are Ampel, one of Australia's leading audio content production agencies. Welcome to our official audio channel.  

Listen for insights into what we are making, listening to, and writing about. Subscribe for great conversations with the leaders in the audio space, insights into how we make our content, and great thought leadership. 

Check out our website here: https://ampel.com.au

Want to make great audio? Reach out to us at hearhere@ampel.com.au or book a session in our studio via the contacts page on our website. 

We are Ampel, one of Australia's leading audio content production agencies. Welcome to our official audio channel.  
Listen for insights into what we are making, listening to, and writing about. Subscribe for great conversations with the leaders in the audio space, insights into how we make our content, and great thought leadership. 
Check out our website here: <a href="https://ampel.com.au">https://ampel.com.au</a>
Want to make great audio? Reach out to us at <a href="mailto:hearhere@ampel.com.au">hearhere@ampel.com.au</a> or book a session in our studio via the contacts page on our website.

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