“Trust isn't a brand that you should use. It's a social glue that, when it breaks down, has really huge consequences to our lives.” Trust expert and author Rachel Botsman explains why we need to protect this word that has remained steadfast throughout its existence, but may now be too popular for its own good.

Find out more about this episode at theallusionist.org/trust.

The all new Allusionist live show, No Title, is heading to New Zealand! Tickets for Auckland, Wellington and Christchurch are on sale now; find out more at theallusionist.org/events. Australia: you’ll be our next stop.

The Allusionist's online home is theallusionist.org. Stay in touch at twitter.com/allusionistshow, facebook.com/allusionistshow and instagram.com/allusionistshow.

“Trust isn't a brand that you should use. It's a social glue that, when it breaks down, has really huge consequences to our lives.” Trust expert and author Rachel Botsman explains why we need to protect this word that has remained steadfast throughout its existence, but may now be too popular for its own good.

Find out more about this episode at <a href="http://theallusionist.org/trust" rel="nofollow" target="_blank">theallusionist.org/trust</a>.

The all new Allusionist live show, No Title, is heading to New Zealand! Tickets for Auckland, Wellington and Christchurch are on sale now; find out more at <a href="http://theallusionist.org/events" rel="nofollow" target="_blank">theallusionist.org/events</a>. Australia: you’ll be our next stop.

The Allusionist's online home is <a href="http://theallusionist.org/" rel="nofollow" target="_blank">theallusionist.org</a>. Stay in touch at <a href="http://twitter.com/allusionistshow" rel="nofollow" target="_blank">twitter.com/allusionistshow</a>, <a href="http://facebook.com/allusionistshow" rel="nofollow" target="_blank">facebook.com/allusionistshow</a> and <a href="http://instagram.com/allusionistshow" rel="nofollow" target="_blank">instagram.com/allusionistshow</a>.

Adventures in language with Helen Zaltzman. TheAllusionist.org

Adventures in language with Helen Zaltzman

The Allusionist

Adventures in language with Helen Zaltzman. Find all the episodes, plus transcripts, a bunch of links to more information about every topic and guest, plus all the listings for live shows and other Allusionist events, at the show's forever home TheAllusionist.org

Adventures in language with Helen Zaltzman. Find all the episodes, plus transcripts, a bunch of links to more information about every topic and guest, plus all the listings for live shows and other Allusionist events, at the show's forever home TheAllusionist.org

“Trust isn't a brand that you should use. It's a social glue that, when it breaks down, has really huge consequences to our lives.” Trust expert and author Rachel Botsman explains why we need to protect this word that has remained steadfast throughout its existence, but may now be too popular for its own good.

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