Earn Your Leisure | Ep. 128 | ALL THE SMOKE Full Episode | SHOWTIME Basketball

Published Mar 24, 2022, 2:15 PM

Brand new, special episode of ALL THE SMOKE is on tap as Matt and Stak are joined by Rashad Bilal and Troy Millings, the hosts of the EARN YOUR LEISURE podcast. The crew discusses the podcast game, the money moves behind sports, business and entertainment and discuss how impactful Lebron is as an entrepreneur. Plus, they talk Crypto and NFT's. 

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Welcome to All the Smoke, a production of The Black Effect and our Heart Radio and partnership with Showtime. M m m h. Welcome back to All the Smoke, My brother back at it with the new merch as you see. Hey, I'm saying as good as I like. You really have to say that ship they be somebody in the comments with the merch at You know what I'm saying, Yeah, you know how they Yeah, you want to introduce your lot homie right there, This is Louis V. Louis V. You know, on ten day contract with All the Smoke, trying them out and you know what I'm saying, Yeah, man, we got an exciting show today. Uh. Two brothers, Man, I look up to I think a lot of people look up to in this space when it comes to just game and financial literacy and knowing what to do and how to stack. Welcome to the show to earn your leisure, brothers, appreciate it. Thank you for having us, Thank you for coming off from the East coast from way better wait, better weather, and in a lot of people in said in this couch right here, this is the pink the pink velvet, and enjoy. We're gonna have some fun a purple excuse me, we have some fun? Yeah yeah, you high. Congratulations man, three years in this space. Talk about how it started and how proud. Obviously you're not done and you continue to evolve, but how it started and how's it going? And I appreciate that, bro. How it started was, you know, Troy, we've been friends all of our lives. And when I graduated from It's crazy. I used to play basketball, so I knew that in New York right away. I used to play ball. Everybody I watched our show, No like every episode's gonna throw my job. He's dressed like a hooper. You Yeah, definitely. We were real, real real ballers. I'm a real ball it's a fact. Well, you know, growing up had who dreams. So you know, I was going to the league obviously, when that didn't work out, try to go overseas. That didn't work out, So coming back home, I always knew that I didn't want to work a regular job. I always wanted to be an entrepreneur, business owner, something like that. So I tried my hand at being a financial advisor and I studied, I got licensed, and um I started a career as a financial advisor working for an insurance company selling life insurance, retirement plans, investment and stuff like that. Your first client was Troy, my first ge. So as I was doing that, he started his career as a teacher. So I never understood that because I'm like, that's like an mmate breaking back into jail. Like what I'm saying, like I hated school. I hated school, and he goes to school his whole life to go back to school. So he was teaching, and he was in the Bronx and he was teaching, and you know, I was like the most anti our school person in the world. I never wanted to step foot in school after I was done with school. But it had a career day at his school and he asked me to come in and talk to the kids. So I came and I told him what I did, and surprisingly they was actually very into it. And it was an eye open experience for me, Like, you know, going to the school. Hadn't been in schooling so long, and going to the school was like, you know, they check your your I D. And all of that all right, and then you gotta go through the metal detective and you got to sign in and then all of the windows have bars on it and nobody can leave the building from seven o'clock to three o'clock and all the walls is blue. So I'm like this, this looks like a penitentiary. Like you know what I'm saying, Like this is in an environment to learn it. So it was like, this is crazy. How you expect kids to really become something if this is what they have to look forward to every day. So from there, you know, Troy had develop a program. He's working on a program with It was like fourteen year olds, the age that was too old to go to camp, but too young to work. That's a very dangerous age because it's like, you know, most of the time your parents is working, so you got home all summer and now you don't have anything to do and you fall into a bunch of negative influences. So it was a program where they had the kids from Monday to Friday and they would do job in termships two days a week, and then two days a week there was classroom visits. Classroom days where they will learn about etiquette. They will learn about a variety of different things, and one of the things that they learned was financial literacy. To I had to at the call them like, look, man, we got this this situation here, we're teaching a lot of things. I'm already working in school with middle school age kids, and I'm like, I know the things that we're learning right here is not going to be applied in the future in life. And so I said, all right, I need you to come back and help me. I need you to teach financial literacy, like he said. He was just starting his career, and he was like, I'm like, no, his hout is gonna work. I'll write the lesson plans because that's what I do. You'll come in and just execute the lessons plans. I'll show you how to teach. And we started getting a nice little formula that I wild show them how to write lessons and come up with lessons. He would teach me about business, and so we started teaching the two kids. It was like, all right, we got something here. And then he had like a brilliant idea, like, you know what, we should record this because one of our young ladies was working with us shout out since Valencia. She had come super popular for teaching in Baltimore, but she was recording their classrooms and we were like everybody was like, I need that type of teacher. I wish I had that type of teacher. And he was like, all right, I'm gonna record these lessons and I'm just sitting here like all right, whatever, man, let's just keep it going, you know what I'm saying, because there's so much they need to learn. And at the end, this is the key. They were going to get paid. So it's the first time these fourteen yearlds were gonna have money, and so the value of that was like we need to teach them about the value, like what money is, how to be responsible with it, how to save, how to invest, how to share it? Right, because the first thing they're gonna do once they get paid, like it's back to school, We're gonna blow this bread. But that's true at any age. Teenagers are gonna do that. Adults, everybody does that. Right. If we don't know what to do with it, we do what we know and that should spend right, And so he just started recording and then yeah, it's one crazy on social media and then that was like the start event and everybody was asking, like, you know, a content. They thought we had a podcast already, and then you know, I was like, all right, let's just do a podcast, and then three years later, here we are. Yeah, I think we got that. Like we had no idea what the podcast was, like they asked him doing it. I'm like, what do you do? What does that even mean? Like the same thing, like, how do you record? What does this goal? He definitely didn't know. He just said, just sign me up. Meant to be my dog going, I'm right behind it. That's exactly what it was. He was like, you want to do It was in my basement. He's like, you want to do a podcast? I was like, all right, what we do? And then we just took him from there. Like I meant, he wrote down everything and he wanted to do, and I was like, all right, it was coming. We gotta do a name. How many times we're gonna record, what we're gonna wear, what we're gonna talk about when we're gonna release it, How are we gonna release it? What are we gonna record? All these things that we had no house or like literally in house, we're gonna talk about this, but keep going. Yeah, so in house, like in my dining room and so literally literally in my dining room, like with my just kind a new ship to live. We had to make sure that that wasn't in each shop. We used our iPhones and had these shotgun mikes. Uh, we had to he put out a post. We do even know how to record. So he put out the post and like, yo, does anybody not to record a podcast? And somebody responded and I was like I know him, like he was my son's daycare teacher. And so he started coming and recording for us and be like, all right, so I'm watching that he's as he's doing it. But we were just like, all right, we kind of want to keep things in Like if he wanted to fix something, I'm like, I need to know right away so I could fix it rather than telling the third party. And it's like, we gotta wait for that. So I just started studying everything about how to record, Like I spent like ten to fifteen hours on learning the garage man. It's been on my computer, had no idea how to use it. I started watching shows very intently. I'm looking at the breakfast club, what mikes they're using? All right, we gotta get those mics. We gotta sound like them. We gotta be the best, right, And so like when I both remember going to uh Guitar Center and the box was like this mike was used by Michael Michael Jackson when he recorded Thrilling. I'm like, yeah, we need this right, what we need? And then I spent hours in Guitar Center teaching me about what xcel our chords or teaching me how to use the focus right. And I was like, all right, I think I got it. We can produce this. We just went crazy. Then I'll let him talk about the social media part, because that really propelled it even further. Yeah, social media changed everything for us. And I was like I had an idea. I always knew that the good thing with Instagram is that it made an opportunity for really anybody to become a celebrity to be heard. So it was like, you know, previously you have to be an athlete or entertainer to be a celebrity in our culture at least, but I started seeing like you could be a celebrity chef, you could be a celebrity trainer. So I'm like, you could even be a celebrity financial guy. So I was like, all right, if we just put out content and put it on social media and like swag it up Like what I mean, it's like the way we present content is completely different. So people really like it was the first time that they actually got to see financial literacy, business and investing. But it was like a conversation that you was having in a barbershop from my own culture exactly. It's only different, never been done before exactly exactly. And then it's it's just caught like wildfire. Everything just was gonna viral, people sharing stuff, information and it was just like where we are now, everything which is organic what social media Instagram was like really the the engine that propelled everything. I love it. Speak to we're kind of talking about an off camera and it really isn't even on script, but the way you were kind of breaking it down to me, like I think it needs to be heard, the importance of having your I P. And how you guys because you guys are correct me from wrong three different shows, right, yeah, yeah, yeah, I mean talk your ship real quickly. I mean we always you know, just coming in. Everything that we did was just independent. Like he said, we started, you know, in his dying in room, and we learned everything and we was real big on just maintaining our independence from an early point and just seeing how you know, people made mistakes in music, we understood like it's something that's very important to have control over what you create. So that was very important for us from the beginning. And the leverage is that, you know, we didn't necessarily need the money because at first, you know, I was I still have my job, He still had his job, So we was fine with just you know, reinvesting the money that we was getting. And then once we started to actually think about the podcast game. We can talk about this if you want as well, we found other ways to monetize other than like the regular podcast way. It's just only through corporate ads. So we was kind of cool with not having any corporate ads and we can still monetize the situation. So that gave us a lot of leverage when we was when we came in to start working with corporations where it's like I have no problem partnering with you, but this is still our situation. So like you said, as far as um, you know, we have like relationships with our heart um, shout out to them, shout out to Charlemagne. We have relationships with a lot of different companies, Allied, Bang Chase, things of that nature, but there are partners, you know, it's a difference from actually, you know, working with somebody, working for somebody. So that's something that you know, we was we was really big on early on. And the fortunate thing for us is that being in the business space, we were able to learn a lot too from like connecting with different people, different lawyers, different conversations that we were having. So every conversation that we was having, it was of like a free tutorial. Yeah. So so that's something that I encourage everybody to do, is you know, and even if you do sell it later on. It's something that Dame told me to shout out to Dane. You should have him as a guest by the way, he loves to smoke. Yeah, Dane told me, he was like, you know, even if you lease the content, it's nothing wrong with that. Like what I'm saying, like you can lease it for a couple of years and then getting back and then that way it's like you leverage the corporation, they put you on a bigger platform, you get a bag. But then after the two years, then you can get that like it's like an artist like you know, having their masters and then they can reverse it back to them after a couple of years. We talked like t I had spoke to us about that as well, so you know, just picking up a game from different people, and it's like, all right, this is the way to actually still leverage and keep our independence, keep the brand that we've built, but also use the corporations to just raise our platform. It's crazy because we act, like you said, like every time we had a guest, it was like we were learning. And now when we hear it, like, we got to apply it. And so when we had tax professional come on, she's telling this game, all right, we got apply. When we had our attorney come on, she's talking about trademark and it was like, wait, we can't keep saying the name without trademarket. So peoplen't even realize that's the step that we got a trade market, but trademarket in specific areas because there's different categories, right, So if I want to have this merchant and I have to trademarket for merch, I also have to trademarket if I'm using it for an educational platform, which it is. And so that was a process too. But even like that licensing piece, like we did an episode rest in Peace to Virgil, We're breaking down how he was leveraging off White's name to license. We saw that with Disney already, right, we see Mickey Mouse everywhere, Like, wow, that's not a Disney story. Oh, they're licensed in the character. Was like, oh, So as we kept listening and getting information, we kept executing on the information. Right. I always say, like people are watching and listening, they're not paying attention, right, they just want to be entertained. But it was like, now we're here to educate. This is different. So that was like the game changes. I think you guys make it understandable because I think for so often the people delivering the message can't relate to us period. So anything they say, you may pick up things here and there, but I feel like it's still a problem in the NBA that who's delivering them message doesn't get through. It doesn't break through. So you guys are being more relatable obviously, you know Jack touched on that earlier, but just being something from the culture for the culture, so if we could learn from each other man, that's the key. You know, you're making it fun. I was listening to Kendrick for while I was coming here, and he had this line he was like, how do I enlighten you without trying to frighten you? And I was like, Oh, that's it right, We're gonna speak the language because it's digestible. And this is how we wherever the music we listened to, this is what it sounds like, the conversation we have, whether being the barbershop, this is what it sounds like, and this is naturally what we do. So it's like they're going to be more receptive because it looks like someone that we did at this event with the NFL. Remember us. We came and they had like a bunch of people speaking and uh, you know, shirts and ties and everything, and they hit they sitting in the room, They're like who these guys coming? And then they put us up last, and so we you know, we talked about you know, different types of topics and saving and what they could do with their money. And after we finished, they were like, yo, damn bro, why do they put your last? Man? I was bored month like you know what I'm saying. They they're not trying to hear that, you know what I'm saying, So like yeah, it was like a breath of feuer for them for sure. Yeah, you grew your audience really quick. Why do you feel like I mean, I think we know, but why do you feel like you grew so fast? I feel like one of the best device that I got coming in social media is look what everybody else is doing, do the complete opposite. And I feel like that's true in anything in life, like the vast majority of people are gonna follow whatever it is successful at that point in time. Music fashion with most people just follow us. The problem with following is that you're always gonna be one step behind, and you've always gotta whenever the leader decides to change directions, you gotta change directions with the leader, as opposed to just doing your own things. So when we came in, everybody I was talking about was finance. Even black people talking about finance. They was all buttoned up, they wore suitors. Not wrong with that, but that's not how we were dressing on a regular basis. So we used music, sports culture, fashion, all of that, and then we tied it in with pop culture, like even breaking down different finance stories originally started Originally, the original tagline was the back Stories of Sports and Entertainment, So like the first couple episodes, we really focused on sports entertainment. We was breaking down the deals like fifty cents vitamin waterdal or Soldier Boy and stuff like that, and people really love that because it's like the trojan horse, like people, we know we love sports and entertainment, so we'll leave with a headline of story about sports entertainment, but we'll tie in the business on the back end. And then we didn't even have to do that anymore. We just started just talking about straight business. So I think the reason that we grew so fast was that a we was just true to ourselves. We didn't try to be anybody that we weren't, and there was a wide variety of people that was left out, Like there was people that thought that a business podcast from two young black men could never become as successful as it was because they thought that black people wasn't interested in business. Because now that there wasn't interested in business, and they just nobody was speaking to them, and for a long time just thought that it was over our head, like they try to complicate things and making them like Okay, that's not for you, let us do it, don't worry about it. But then once they realized like, no, this isn't that complicated. I could do this. I can understand it's just like anything else. And now it becomes fun. It's like, oh, I can make money in stocks, I can make money in crypto. I could do I could buy a real estate, I could do this, I could do that. And it's really generational changing because it's like, you know, we're taught to just go to school and get a job, right unless you you know, are fortunate enough to make it to the league or become a rapper. But that's a very small percentative population. So the vast majority of people is like, all right, if I can get a union job, or if I can become like when we're from like sanitation and something like, that's real big and there's no disrespect. That's a that's a tremendously important job. But it's like we never think bigger than that because we don't see bigger than that, you know, we don't we don't know a lot of CEOs, we don't know a lot of you know, people that's really running hedge funds and stuff like that, So you only really aspire to what you see. That's why we aspire to be athletes. Because that yeah, that's yeah, because we know at least one of those that successful. You know what I'm saying, it's like, oh, my man, just gotta a record, my man. So it's like but now they can say, Okay, well he actually doing this in real estate. He's actually doing this as an accountant, and he's still cool. He still listened to the same music, is still dressed the same way, and there's no problem. And then the music was like a part of the carrot. Right Like when we was in the classroom, it was like I remember writing rap lyrics and when the kids sat down, like they read the lyric and I was like, oh, we're gonna teach about business. So I would use like twenty one Savage, I would use jay Z. We used I remember we used the Beyonce drink when she was like my check, put some respect on my check, pay me the equity, watched me the vers of the Dead, like just that bar. Like now we got a whole financial literacy lesson based on what Beyonce said, like what's equity, Well, here's what it is. You see what I'm saying, And that was a carrot. Now we can have any discussion. Plus we dressed like you said, we dressed how we dressed. It was like that was the social equity. You walk into school and you got a fresh player of Jayson, They're like, all right, let me hear what he's saying. Rather if you know, I wouldn't in there with my shirt and time no respect about it. That does that. But it's like, hey, come another teacher. It's like, who are these us? You know what I'm saying. It gives the aspiration. Like you said, there's three things that we know we can be because that's all you ever watched. Like I remember watching Rap City, I remember watching I watched all nothing but sports, and I was like, all right, well if I don't do those things, what's my value? Like what value do I have? Like you know what I'm saying, the athlete, the ballplayer, or like you said, like a hustle. It's like that that same love, Like if you get that love as a hustle, like you you got a nice call, you've got a nice watch, you know, the girls whatever, and it's like that's something that you can aspire to. But now they see like you can have that just legally you don't have to, you know, sacrifice your life for your freedom to attain these things. So it's just open up I think a whole new generation's mind that there's so many limitless possibility. I talk, they talk, You're talking to the language that nobody was talking though, like in that space, you know what I'm saying makes it relatable to us, Like even even me, you know, I'm a real one. I wasn't interested in listening to it. I learned about it until I started watching y'all show, So you know what I'm saying, But I can understand it. Certain people I don't want to listen to. You know what I'm and I just convibe with. So to be able to bring that to our coach and talk to talk that we understand, that's big for us. We need that it's digestible to like, it's not overwhelming, yeah, and it's it's people that look like us, right, Like how many times do we have people that look like us that are being champion Like before like we started the platform, we didn't see it. It It was like the aspiration was like, all right, maybe they'll get to the breakfast club and then people be able to see him, and so we were like, well, everybody can't make it there slight some of the people who are doing amazing things and giving them a platform to speak. That's not the real estate broker, right, The guy who's training stocks, he's as popular, right that. The guy who has a vendor machine company, he becomes the fifth ingen rold who has his own cold in line of Philly, he becomes popular. The guy who who has a trucking business or the mobile people who are really doing doing stuff that you could actually do right, and they're telling you how to do it, which is different like Generation where we watched people in our community make it to heights that we never thought possible. They never told us how to do it. We just watched them do it. Uh, I want to be like that? But how? And and also it gives even celebrities a chance to show a different side of themselves. So it's like Jim John. You see Jim. Everybody knows I hardcore rapper, all of that stuff, but it's like, no, this dude is really really smart and the crypto n f T. So when you sit down with us, that's like his opportunity to talk about all these different things. Now you start to even look at him in a different light, Like I know he was into all of that to be surprised to who was earning a leisure for them. He told us, what you do, It's for everybody, bro, I feel like anybody that's interested in learning about business or investing. And that's the crazy part about it, where it's like, you know, I never thought that it would reach so many different people and it's from every single person. So we have even our guests. Some people just came out of jail and they are entrepreneurs. Some people went to Harvard so earni Alisia big. We're big in colleges, big and Ivy League schools. But you know what else, we're really really big in the jails, like jails love us, Like we big in jails. Overseas. We went to Nigeria, huge turnout. That's our number one market outside of American Nigeria, um all throughout the Caribbean, London, Toronto, So I feel like I feel like it's for Everybody's just the whole entire world. And you know, that's one of the good things about business is that it's so many different avenues of business, Like you got sports, you got music, you've got taxes, you got crypto, you've got stocks, there's so many different things. So even if you're not interested in one particular thing, there's something that you know you might be interested in. And there's so many different walks of life, different types of people. So I feel like it's for everybody that that changes the whole dynamic of a community. Right, Like now you can just throw a dart and say I could do that. Yeah, wait, this is the guy that does it. I could do that. I could be him. Like, it's gonna be tough. We always said all the time, it's going tough for me to be you. Like you have a god like gift, right, Like you have a gift that was given to you. Even if I try my heart, especially like if I talk about it, I'm not gonna be like I can't make it to the league, right, so what do I do? Oh wait, I can do these things right what I'm saying, And you can't too. That's what he said. It's giving people everybody can. Everybody can, everybody can be in business. Everybody in this room is in business. Everybody's in business. And that's the thing that we learned very early, was like there is no age limit to it. So when we were teaching fourteen year rows. It was cool, but their parents need to know this information too, right, And like I think I heard somebody say this the other day. It was like the only color that matters and business is green. Right, And so like when we teach people and we see them executing on it, it's like, all right, they're making money. That's why they keep coming back to it, because it's like, wait, this is different, right, This isn't isn't a transactional relationship. I always talk about transactional and transformational is two different things. Right, I pay you, I go see your game. You entertain me. If I can afford to pay to come back to watch you play, I'm good. If I can't, now what I watch you on TV, you can entertain me if I give you information that makes it transformational. I give you information, you execute on it, you make money. WHOA, I gotta go back. And when I go back, I'm bringing him with me, Like, Yo, look I just make some money. Come here, sist Like yeah, really, you come here? Sis like we made and now see that changes tratrector of her family. You see what I'm saying. Now, It's like, wait, Domino, you forgot about the game you used to watch this is the new game. When did you guys kind of realized you were making an impact in these communities? You know, so crazy being in l A. So shout to out Harrington. This was early so episode sixteen, we came. This is our first trip that we took. That's when I met you all right before. So episode six team came to l A to shoot out Harrington. He was like our first celebrity that we shot also, so being that we was in l A, we had the idea to just do a networking event, free networking event, and we had never been to LA to do an event before. We had never done an event before, so we didn't really know what to expect. Long story short, it was packed. People came from San Diego O see all and it was in Carson on a Monday. It was very random and people and I'm like, all right, people coming from two hours like it's something there, Like you know what I mean. That was like the first thing that really like gave us the confidence to be like, all right, this is gonna be big. I remember teaching. I was I was a physic teacher and him and the other part of Mike, you know, they've always been entrepreneurs and um that we were putting up post and putting up episodes, and somebody wrote under a post like, YO, you're not gonna believe this, but I'm in Nigeria right now and I'm listening to y'all and it's changing my life. And I'm been sitting here trying to teach kids like spatial awareness using hula hoo. I'm looking at my phone like, oh, this is different. Like this is different, Like there's an impact here, there's a greater impact outside of here. And I was like, Okay, we gotta keep going. They were like, yo, when you're gonna get your job, you get your job. I'm like, I can feel it coming. It's about what's one piece of financial of us you would give someone starting their business. I would say, hey, from a financial standpoint, make sure you have reserves. That kills a lot of businesses. As far as like, you start a business, you don't really what that means, all right, so money that saved up. So if you start a business right and you don't have any money, what happens is that usually in business you don't make money at least for like the first couple of years on average. Right, Some businesses you know are different, but you don't make money for the first couple of years. So now if you start a business and you don't have any income coming in or the money that you have coming in, you gotta you gotta put it back out to reinvest in the business. Now it puts you in a tremendous financial hardship, so you gotta, you know, try to borrow money from friends or you to pleach your retirement save and stuff like that. And that's why a lot of small businesses fail. Our problem in our community is that there's no mentorship. It's not that there's a lack of entrepreneurship, because you see a lot of entrepreneurs, but how many mom and pop businesses you see start and then three months later the closes. It's a it's a cycle. The reason being is that eight is no mentorship, lack of funding, and the not having a business plan in place. So having a plan in place and understanding that all right, this is gonna take some time, so I'm gonna have money saved up, or you can not actually leave your job yet, like you can still work your job knowing that you know, if this isn't gonna work out, for me right away, I still have some income that's coming in, right. I can't just rely just on being an entrepreneur, because there's ups and downs and an entrepreneurships you might make ten one month and you might not make any money for four months. And that's something that I learned early on, you know, working the job that I did, it was commission based, so I learned early on about you know, how to budget your money, how not to It's like sports, like you never get too how you never get too low? Exactly, it's ups and downs in this game. So it's like one minute you bowling, the next minute you down to your last dollar. But that's just real, that's just how preneurship works, right. But it's like, in order to try to avoid that, you want to have a strategy. You want to try to have as much money saved as possible. You always want to reinvest in the business, something that we did early on, like like the first eighteen months, we any money that came in, we just reinvested it because we knew that, you know, by taking money prematurely is gonna stifle to grow for the business. That's another thing too, don't try to just ball out the businesses and to ball out a businesses to grow. Yeah, So I mean that's it. That's a couple of tips. I think it's great. Like he was on the entrepreneurial side, I was a guy that was working at nine of five, and so I always tell people like, yeah, you can have your nine of five, but what you do from six to twelve with determinent how long you have the nine of five? And so like when we were doing this, I was teaching, but like on my lunch break, I'm reading, I'm looking at episodes, I'm teaching myself, I'm learning, I'm shooting ads. Were doing anchor. I'll be in the bathroom like everybody's quiet out there, like shooting an ad. Like whatever free time I had, I was spending on doing this because I'm like, all right, this will take me out of this nine of five. And so like again, you don't have to quit your nine of five to start a business. Wait until you've actually accumulated money inside that business. Like you said, we stayed down till we came up eighteen months, probably a little bit longer. We didn't take anything until we said you all right, we were at a point where we can actually have a distribution from what we've we've generated in and feeling. So stay down till you come up game talk about the y R universe and how that came about from the podcast. From the podcast. Yeah, so university was something that all right, we realized that there was millions of people that was checking out our content, right, and it's like, all right, how do we give a more in depth experience. So we kind of look at it's like public school and private school. So the public school is Instagram, YouTube, Spotify, Apple, that's free, free information anybody can learn all day. We put out content like all day. Some people meet more of a hands on experience. So we decided to actually create an online institution where it's like at this point almost daily daily classes. So it's everything about like how to trade stocks, how to buy real estate, how to credit, business credit, all that stuff and yeah, for sure, so we have teachers that actually teach right, and it's built out of a school model, because the thing about school is that the structure of school isn't bad. Is the way it's what they're teaching us that's bad. But there's there's actually some good benefits in school as far as the structure of it. So we took the structure of school as far as like we created infinity clubs inside. So there's twenty different affinity clubs. It's like a military club, earnest over fifty club, like he said, a cannabis club. These are things people like to do things in groups, right, So we have a book club, a movie club. This is all things that actually are built after the school model. Right. So we said, okay, we have an opportunity to completely change education. Because it's not that education is bad, like I said, it's just what they're teaching us is bad. So it's like, all right, if we can actually build like an online institution where people are actually learning not theory, but people are actually really really doing it right, and then they can come together in the community and then they can work with each other. How can we do this and skill it? So that's when they university came into play. And it's like out of fraction at the course. So as opposed to paying fifty thou dollars and going into debt a semester, you can pay a thousand dollars for the entire year. So that was something that we thought and we started out two years ago. Now it's like twelve tho members University. It was another way to expand the podcast and show the show. I don't think it's something the podcast, so the show. It was definitely bigger than that. Bigger than that. Yeah, So imagine if Steven Jackson and Matt Barnes did an episode on Earn Your Leisure and then three weeks later you have some questions about the episode and now they're teaching the class about how to start a podcast. Saw this up, Yeah, I'm saying and like, now I'm earn your Legion, I'm an earner, and now I get to ask you the question that I had after watching that episode. We never saw anything like that. You see somebody doing an interior over. Yeah, it was like, all right, well here here they are right in front of you. You can ask questions and you can hear them actually going to more detail. Because the show it's about the hour our take minutes for the most part, but they have more information to give. So they have that now open form for earners to actually hear in death conversation and then ask questions from it. To love it. Because you're teaching. You can apply to four years of business school or craft six weeks. It's like one thing that we learned early on my Manduk Falcon and people tay about multiple streams of income, right, and they say the average millionaire has like seven streams of income. So that discourages the average person because they're looking at it like I gotta get seven jobs, I gotta start seven businesses. No, not really, you gotta develop seven streams of income from one tree. So it's like, I if you, if you are a restaurant owner, now you should have a cookbook, you can do online tutorials, you can sell merch, you could do uber eats, you could cater events and your rest so now that's like seven different streams, but it's still under the umbrella of one restaurant. So we took that same approach as far as, like you know, with our touring with the merch with e Y University, with so many different things that we had Patreon, where it was like, all right, this is the original mothership as far as the content, and it's all based around education. But now we can branch out and to do different things. Now it's different businesses too, And now it's like so we employ probably fifteen people, right, so it's like each business has different people that now they're being employed, so now it's actually creating opportunities. So we talk about group economics. That's another play on it as well, where it's like, all right, we started trucking business. We gotta like eighteen wheel of truck, so we don't have time to run the trucking business. And now we've got to have somebody to actually one truck. Right now, what I tell you in Atlanta like last years that's based in it goes all over those over Yeah, we heard that on the episode. So that's what I'm saying. We had information that we get to execute on it. Now we started trucking business. Now we get to employee people that we know from the business. The same thing with Vendom Machines. We've been back hire somebody that has grown up with us, and now he's in charge of Vendom machine business inside of old high school. Now we get back to the high school with the profits that we make for the machine. And so like we get the information and now we execute on it. So it's like people are watching it. They're learning the information and they're like I could do it, and then they're seeing us actually doing it. I'm doing. That's another thing too, what's happening in real time. So it's like they seeing they're actually seeing our growth that they've see a lot of people have been with us in the beginning. So they saw us had the dining room table. Now they see us going in Egypt, doing a podcast in and now on a Now what I'm saying it sounds like now, but it's but it's also inspiring because it's all right, we had a trucking episode. Now they see we got a truck. We did a Vendom machine episode. Now they see we got Vendom machines. They see real estate. Now they see we buying homes in Cleveland, and now they see like, okay, merch. We started off with t shirts, now we got a whole clothing line. Like you know what I'm saying, thank you, I appreciate it. Shout to my man Mike V. So it's like, you know, showing and actually implement at the same time. So it's like, Okay, they're not just talking about it, they're actually doing it. Yeah, we're gonna come take it like a dummy crash course to something up. Speaking for him too, we just gonna come stay with y'all like for a week. Now, come on, let's do it. Let's do it. We'll come here. Yeah, let's do itever. Yeah. You just make me want to be smarter, so we definitely gotta make that happens cool. That was cool. I was like, you know what, what makes you a dope? Man, I'll make it cool to be smart? Come on, man, I'm and you're talking to my like, I'm I try to learn as much as I can, you know what I mean? So I just love people that are I ways try to fround myself when people are smarter than me. You mean to be able to take that next step. So you guys have a second podcast and TV show, market mondays and assets over liabilities on revolts. I mean, he keep dropping game. Man. I really feel like I want to take notes, no bullshit, because I had a meeting here earlier. I just want to sit here and take notes. But I'm gonna watch it later and take notes. I felt like we learned a lot from music use huge huge music fans, like still all huge music fans. So I'm like, I you know, being that we had a success and earning a llegion that took off, I'm like a it's cool to have, you know, one successful show, but how do we really scale it? And it's like we're scale it by a start producing content with other people. So I put on Instagram like, you know, I want to start producing content for other people. And then we just did a stock show with Ian Dune lapshot to end. He's a mass investor on Instagram and he put on the comments like I'm interested, I want to I want to do a show. So we collaborated and we came up with the idea of Market Monday's. Market Monday's is crazy because it came out like at this when the stock market was crashing at the beginning of Corona, the stock market crashed, so you probably wouldn't think would be a good idea to put out a stock show, but we put it out and it was. It's a live show on YouTube, so it's a love experience every Monday at eight o'clock and it just becomes a coachural phenomenon. So like last week we had ten thousand people on live, like this is crazy. Like yesterday we had nine thousand people on the same time as a national championship game, we competing with Monday Night Football every Yeah. So it's like, yo, who would have thought that people were talking about stocks for two hours on Monday night at eight o'clock Monday night football everything were compete in with ten thousand people watching that one time. That's crazy. So it's just becomes something that's just been really doping. Like I said, shout to end because he has really been a real gym as far as like helping people and giving them stock and vice stock tips. And the best thing is when people actually make money. That's the best form of marketing because it's like you tell somebody like this might be something that could actually potentially do something for you. They invest in it. The word of mouth, like you don't even gotta run ads to night in the best promotion. Yeah, people they walk up to us and they're like, yo, I got this my amount of money and my co've never seen this money. Like this dude, show me I had forty tho my portfolio. I'm from the street, but I've never seen this and it was clean, Like I was watching my bat like yo, this really first, It's like it was just real. Another dude, we was on We was actually things giving, We was doing things giving get back and UK in the in the city and just was like, yo, look my portfolio hunting. Like the fact that even felt comfortable showing it to me was one thing, but the fact that he did it and execute it was like another thing. That's that's what I said, Like, that's that transform transformational relationship. You made money, Now you come back, and now you gotta tell people that that amount of money can change somebody's situation, right, and then they get the skill once they have to skill. Now it's just to countdown, right, And I was not like, ya, I gotta wait to sixty five to retire, And I was like, how much money do I need to stop working? Right now? That's that's the shift too. And the crazy thing is like so many street dudes come up to me all the time and they're like, yo, am I in the d stocks. It's so it's so it's an amazing phenomenon man, Like they I don't know why, but they love stocks for anybody. They'd be like, yo, I just did Tesla. I'm like hi road Like, so it's so crazy that that show was like really helped a lot of people. And then so after that show became so successful, like all right, we need to expand it. So now we started, we started the E y O network, started network. Now we have five shows. You on a real estate show, we have a mental health show, we have another financial literacy show. I look at like Bill Simmons and the Ringer right like it's like, quietly he got two hundred million, quietly like nobody even knows about that, right, And then I'm looking at like, all it's one thing to be. They try to keep us when I say us like black creatives as one offs, because as long as you get one offs, you're not really getting no money. Like you get one million too, even if you get ten million, alright, cool. But it's like I compared to like an artist like Little Wayne is a big artist, but Cash Money got the hundred and twenty million dollars right because they have a whole label. You only see the labels getting that kind of money. So I'm like, all right, now if we create a label. Now, once we get the hundred two hundred million, now every show gets their part, and now we go a lot further together as opposed to individuals. So even like working with our heart, that was one of the strategic moves on our behalf is like all right, man, he's a good dude. We rock with him. So let's take earn Aalisia to our heart two years and now we get to leverage the relationship with them. We get to learn though that's the most important thing. Even we get to the revote situation too, but anything that we do with corporate is usually a too elevate our brand, but more importantly to learn. We like spies inside the building. So like that's what Dame told us as well, like learning the people that are selling the ads developed relationships with them, right because it's like, hey, you might be able to hire them, or at the very least you know the language that they're speaking, so now you can get your own ad team. When you win a corporation, whether it's the record label anything, the most important thing is to learn because they've built a billion dollar business already, so they know something that we don't know. So it's education, is real time education. So that's one of the things. So like even like the contracts is like all right, this is their contract, all right, cool, this is That was one of the best things Charlotte Main says out to them. He was like, use us. I want you to use us, and I was like, I bet, and so like when we have to drop contracts for our shows, all right, let's look what is that drop the contract? All right? Now we go to our shows when they have meetings or bi weekly, I don't know if what we got the bi weekly meanings. I listen how they ask questions. I see the type of advice. I see how they try to do analytics. All right, So now when I have my bi weekly meeting with YO Network, I'm just repeating I don't have to like reinvented. That's one of the things he said earlier. It was like in school, you were talking not to copy, right, but in business you should be copying because it's already working. You don't have to reinvent the wheel. You can tweak it to have like some changes for you, but you don't have to reinvented. And so if they have something that's successful, let me use that. All right, We're gonna tweak a little bit. We got this. They didn't do this, so I need to do it. But we don't have to reinvent anything, right, We're just learning every relationship were learned so that any corporation comes in All right, here's the notes that this is what we learned from. It's the same thing we do with the episodes. Here, tell me what's your business? All right, yeah we should do this. Let's let's go do this. I told you I want to be taking no someone. I keep whispering this motherfucker over here, but I'm with it. Assets over liability. I think that's very relatable to our culture because everyone wants to jewelry the cars, the houses without owning anything. That really makes sense. Yeah, it's so crazy because you know, we so merged was something that we we thought we had to do early on to like expand the brand. So I was thinking about different stuff and I'm like, all right, what really sums up earn your legion a few words? Assets or I didn't know that it was a really big accounting term. I didn't even know that at the song when I'm like assets over liabilities and I'm playing around with and then I'm like assets and then liabilities under and then aligne. So you get the point assets over liability and that just became like a coach for not everybody. Some Rick Ross to this day caused US assets over liability. I say, you guys have had some big names. Ross soldier boy t I that have crossed over in the space and there in the business space, better to learn and give advice to exactly. That's another thing too, the podcast, and I'm sure you got noticed, it's a great networking tool. So it's like a lot like t I and so Crazy. He's one of my favorite rappers of all time growing up. So we only established the relationship with him through the show. That's so a liabilities. Then once he came on the show, he was like, oh yeah, Now it's like every single week it's just calling like you, what's up? What's going on? What's up this metaverse? How do I get involved? Like know what I'm saying? So it's like it's a great networking tool to actually build relationships with people. And that's another that's another jim for anybody's out there looking to create a content or create podcast. If you actually want to establish a relationship with somebody, probably the best way to do that is to interview them because people love to talk about themselves. But then that's a door opener and now you got the number and you can just talk to him forever, and then a lot of times they never get to talk about this anytime rust come one on traditional platforms, they wan't hear about the music he playing out. Now we want to talk about all of this. We want to talk about the promise land and with the idea is like nobody's having those conversations. So it was like, all right, but this becomes more important because, like I said, most people are not going to be able to rhy like girls, so even to you. But they can have businesses. They can't real estate like him, So like, how did you do that? Thinking on the wings stop and they go on a few wing stops what I'm saying. Or they could have a trap music museum the ideal of the concept for it, So let's talk about that. Let's get to the real estate places behind that, because yeah, that's obtainable. That's a god giving gifts you that. And it's just so it's like Jim Jim Jones. So Jim Jones comes on our podcast, right, and then we have them back on the on the Market Mondays talk about crypto. Then we invite him. We had a festival in Atlanta called Investments. He actually invited himself, so he comes to talks about crypto. Then we had to show at the Apollo, so that so we paid him to perform at the Apollo. He has a podcast and now he invites us on his podcast. His managers just hit me, they got an opportunity in dr they want us to come out exactly. So that's like a lot of times people they on to network with somebody from a selfish standpoint, it's like what can you do for me? That's not really networking as charity, and it's only so much charity that you can do. But when you can actually give an opportunity to somebody, when you can, now it's the Lord Respirocity. They're going to actually look out for you because you've done something for them. Now that's a real relationship. That's one hand washed up even this, Like we emailed I think Gina and July because we're like, yeah, we want to get those guys to come to investments. When the opportunity came, she was like, wait, I got these guys. I'm thinking of your leaders. I still have the email she emailed us like, hey, you guys want to come to I'm like, we come to college. You know from from that email email from trying to get you, Yeah, were trying to get you to come to investments, the schedules, schedule, but she's ship. She remembered us, and that led to this what I'm saying just about relationships. Yeah, because I saw you had another like man with you guys for real, like my homeboy Red Young, who should have been here, but he's yeah, yeah, that virus and he's like, yeah, you gotta check these dudes in the country. At one point, right, it was nice they called them NBA, right yeah, yeah, yeah, shout out right. Anything you guys can share with us that you're working, I mean, you've already told us a lot of ships, you're doing. Anything you're working on big that you can share, Yeah, for sure. I feel like this year is gonna be God willing. COVID is so up and down. Hopefully we can get back and doing more lot of events. So that's something that's really big for us. So like invest Fest was the idea that we had where it was like, all we look at Coachella, we look at me in America and there's there's a bunch of different music festivals, but there was no financial literacy festival. So it's like, all right, what if we can buy all of the aspects that we already love, which is culture and music, fashion, sports, all of that stuff and make a festival. And then I look at like Essence Fests. I went to Essence Fests one year in New Orleans, and I loved how they had like the all of vendors and all of that. So last year we decided to do invest Fest. So we had two hundred small business vendors and then we had two days of just panel discussion everything from crypto to real estate to all that stuff. Then we had musical performances so we had like Fab performed, we had Jacket as, we had Neo. So it was like the first time where it was actually a vibe you know what I say, business business. Yeah, the food trucks outside, so that was that was key. It was like, look, we want to support black businesses. Let's have some food trucks come and pulls up outside, and now we don't have to go anywhere at a convention. Now we got business being generated. That's really good economics, right Yeah, So I got to say scaling that hopefully two times bigger this year. So we're getting ready for that. When you look in days, let us know we're coming out for sure. All right, we got it. August fifth, six and seven. We'll let you I'm gonna let you know that. Oh yeah, we're gonna land all the time. So that, um, the podcast network probably looked to add like two more shows to that. So we're working with U t A now. Shout out to U t A. So you know, definitely want to get more into TV Hollywood stuff like that. You know, so you know, probably work on a book. Yeah, but that that probably happened to do some content, not just on on the audio side, but on the visual side as well, because that's again something that we have to teach ourselves, Like when I walked in and said, what cameras you are using? Because I want to know what you're like, I want to see like oh kay, that's the lens alright, what we should that's the lighting they use. Okay again I'm walking in, I'm learning, I'm reserving. So that international traveling, like we said we went to Nigeria, well first said we went to Jamaica, so my whole family should making so that was huge. We went to Legos, Nigeria, um and we plan on going back to Legos, Nigeria for a huge episode. We went to Kyro, Egypt, Lux or Egypt. We plan on going to London in the very near future, just because a lot of times you hear people and you watch people, but you never actually get to see them in person, and so we don't see anybody doing that. And I said, like, if, like you said, a lot of times, people will follow the things that we're doing. And so my thing is like, if they're gonna follow something, let's follow this. Let's go into national let your presence be known, let your presence be seen and felt in places that nobody he's going, like how many people are going, and it's and it's untapped, Like you gotta realized this. I think there's like sixty or forty million black people in America, but there's two hundred million black people in Nigeria. So when we go to Nigeria, they love in the content even though it's not really directly related to what they have because they don't have anything. So now when we go out there, it's like we're speaking to a whole country, like two d million people, you know what I'm saying, And it's and it's the barriers of meeting people are are different, like we meet. We interviewed David Though, who his father is a billionaire and his uncle actually happens to be the richest black person in the world. At legal Dan Goaltis were fourteen billion dollars. You know, I didn't know his family's you know what I mean, Yeah, his father is a billionaire bro. So it's like and he's like, we're in an interview. He's like, oh, you wanta me my uncle I introduced you. He's just he's not in an you right now, but you'll come back. Wh can't you do? Think about that? My first financial literacy lesson was about his uncle and I'm like, wait, what you said we can meet him. He's like, yeah, I have to play sent for you. I'm like, what this is different? Man. Ten years prior to that moment, I had wrote a lesson about him. It was based on like a lot of people we see on this wall. Was like, here are entertainers and athletes, and like that was one side of the paper and the kids had to guess the names and they knew everybody. And then I flipped the paper on the other side and it was the wealthiest black people on the planet and they do none because they have nothing to do with entertainment. Like then, God he comes from sugar, he comes from cement, right, he comes like average cultural things. Right. Even David's pops comes from steal and power plants. Like these are actual businesses that they're running and have become billionaires. No clue right now? If I put his picture, half the room went no, he look, what do you look like? Wealthiest black man on the planet? Though? You what I'm saying like this is financial literacy. Can y'all have finally my question? Explain crypto on the boom? Crypto? Um, yeah, crypto. You know, Crypto something that we we've been invested in since I've been waiting, been sitting over here, just like, okay, where can we get to the Yeah we first got in crypto. Seen to see his growth since then two now is amazing, you know big. I'll start with bitcoin because that's the most popular one that people know the most. The word cryptocurrency, the currency parts a little misleading, I think, and that's what those people off because it's not really currency as we know it. Because currency is like, all right, I have a dollar, I'm gonna give you a dollar tomorrow is still gonna be worth a dollar, right, I can't give you a dollar and then tomorrow's worth a dollar fifty or fifty cents. I can't get my hair cut like that, like what I'm saying. Like it's not so they have like what's called stable coins, but we'll talk about that later on if you want. But bitcoin is more of a store value. It's more like digital goal like what I'm saying, where it's like people are hoarding bitcoin because they think that the value is going to go up, because the value has going up, right, So now it's a thing where it's like our inflation is out of all time high. So being that inflation is so high, physical currency actually gets devalued, right, So it's like the more money that we print the week of the dollar gets like they said, last year of all currency that was ever created was created last year. So the federal government is putting so much money in the market that is devaluing the currency all over the world. Though. So now it's like, all right, bitcoin is an opportunity to actually because there's a limited amount, right, So it's like anything, it's it's supply and demand. So there's only eighteen million eventually going to be it's called circulate and supply, so only this amount would be in existence, so I think it's like eighteen point nine millions. Yeah, so so now it's creates scarcity, so which has made the price go up over the course of time. And then there's a lot of other values as well as far as you know, being able to transfer it and all over the world to speed things that nature. But now what's happened is that from bitcoin is like thousands of different cryptocurrencies, right, so you have like ethereum, and they all move on the blockchain, so like there's records of everything, they move a lot quicker. Because we were saying a couple of years ago, it was like the quickest way, what's the fastest way to get a million dollars from New York to London? If I had to ask you right now, like what was to be the fastest way to get a million dollars from New York to London? With you exactly? That's crazy, right, that's crazy if you think about it. We're in two But then they won't let you take it on the plane. Like know what I'm saying. If you wire it, it's gonna take like at least a day, probably a couple of days, right Friday to three days can't get it to Monday exactly exactly on the bank at seven to ten exactly. So now it's like you got, you know, do with x RP or one of these these coins that's made for that, and you can do with them minutes. So the cryptocurrency space is something that I think is gonna just continue to go. And now it's being tied in with so many other different things. So now you've got the metaverse. Right now, you've got n f t S and it's created a whole ecosystem where it's like a n f t S is being built on block chains and most of them are being built on ethery and or Slana, which is another cryptocurrency. You have to buy n f t S with cryptocurrency, right, And I think that that's how it's gonna be in the metaverse also, where it's like if you want to buy something in the metaverse, you're probably gonna have to buy it with Like even if you buy a real estate, now in the metaverse, we're looking at real estate. In the metaverse, you buy a real estate in the metaverse, you have to buy a cryptocurrency. So it's it's don't yeah, yeah, you've been trained already. No, I haven't. Here's why, here's why you have. You got kids, Yeah, they play rodbucks. Yeah, you've been trained for the metaverse, for the metaverse, because when your kids ask you for money, it's not not sense. Right, were tearing my car down? Robucks? You already and trade right, roadblocks is the game, but Roadbucks is the currency, right, And so they're like, yo, dad, and what do they do? They change it once you buy it. It's eighty roadblocks, right, my car get run up to So you've already been strained. So like your kids are already living in the But but you know how I stay was trained already through Hollywood. That's why it's so crazy. Like, you know, I watched The Matrix and everybody disappointed with the Matrix. But you gotta understand. But you gotta understand the Matrix, the new Matrix that was already done fifteen years ago. They're just saying like they're showing us that, like this is all a video game metaverse. So that was the idea of fifteen years ago. So that was like it's just bringing in full circle where it's like now people are actually talking about the metaporth anything that's actually being talked about what was already thought about. So that's why it's like when you see these movies about going to Mars, it's fantasy is sci fi until Elon must decides he wants to colonize marks like like, don't look up you see it's kind of me based off a true story too. So that's the part. I'm like this real, But I'm like, yo, somebody's having this vision. Like we've been We grew up on video games, right, I probably played Grand Death Photo. What's the difference you were able to do things in real time? Right? You gotta call you drove you to the strip club if you want. I'm saying, go on a mission, if you want, go to the beach, if you want. All those things. You've been trained. So now when it's coming, and now there's actually corporations inside of it. So now when Gucci says we're putting our clothes inside of Roadbucks, your kids like, I need to it's it's only four non not. I gotta get that sweater because my avatar needs look better than his. Yeah, you're gonna do it, and I want to give my homegirl one to Yeah exactly. We gotta be fresh we're about to go to this party that they have in the in the world that but that's that's real estate, right So now somebody see stoop put landing there, they're like, what if Snoop got land I need to be next to because they people gonna come to his'n they're gonna see my creer right next to it by the fault. They all can't fit in there. They're gonna come in my house and they're gonna and when they come, they're gonna see that I got something I got like an art guy until they see my ship. That's what he's thinking. That's what you That's what I'm saying, Like that should be the thing, Like, Yo, he's there with right where we're gonna be. Yeah, but I didn't know nothing about An asked our team like three weeks ago, when could we do a show in the metaverse. I was just talking, but like that's where it's at. This could be happening right now and right you see what I'm saying, and instead of having twenty people in here, it could be talking about n f T. Like I just don't understand why people want to get like a monkey with the hat on. I just don't I think shout to my pro nineteen keys. He actually I just started pot him smart. No, no, no, but yeah, he gave the best explanation of n f T s that I've heard in a while. So I want to reference what he said. And he said, it's like, all right, n f T is not fungible talking right, So it's like fungibility is something that you can be, you can duplicate. It's not unique. So like a dollar bill is fungible. There's nothing special about it, right, It's like outside of the serial code, but you don't care. Like if I give you a dollar and I rip it up and then he gives you a dollar, you're not gonna be tripping. It's still a dollar, right. But if it's a dollar and it's signed by Muhammad Ali, I rip it up and he gives you a dollar, that's a difference. It's not the same, right because now it becomes nice non fungible. So now it's like if you take a picture that and you put it on the blockchain, right, and now you own that, but it's in a digital on a digital wallet, so now you can verify like this is authentic, this is Muhammed Ali's signature. Why because it has this address, the blockchain is perfect, it doesn't have any you know, corruption in it as of right now. So now it's like, okay, this is something that is unique. And now what they're doing is like all right, you talk about the art right where it's like you see these board apes selling for like four hundred thousand dollars, so it's like, all right. The number one question is like, all right, if I buy a board outside of putting it on my avatar on Instagram, where am I gonna this? Samsung? Just enough, they're coming out with the n f T TV, so now you're gonna actually be able to display by n f T s. So now it's like it's no difference when you go to somebody's house and they got a wall hole or they got you know, a dope painting that costs so much money yep. So now you can have a TV showing the n f T and it's like that. But then there's other uses of it like nas shout out to him he just did something that was really dope, where he has an n f T, but the owners of the n f T get royalty rights to two of his songs and like Meek Mills putting out a mixtape and it's gonna be an n f T, but you gotta have ethereum to buy it. So this son something like that too. Oh yeah, yeah. So there's so many different use cases for the n f T space. I think a lot of n f T projects are still going to probably fail, and there's still a lot that like just nonsense. But that's any new emerging industry, right. It's like cryptocurrency and cryptocurrency, Like a couple of years ago, a lot of the coins fell apart, but that doesn't mean that cryptocurrency isn't legitimate. It's is that whenever something hot, everybody just wants to rush to it, and whenever somebody everythingybody rushed to it, then they're gonna just doing a bunch of nonsense and stuff that doesn't make any sense. But in between the stuff that doesn't make any sense, it's just stupid, idiotic nonsense, there are actually legitimate use cases. Like Nike counterfeit shoes is huge, right, Like, so now Nike is saying that they're gonna put they're gonna attach n f T s to every single shoe. So now you can verify that your shoe is one authentic it's not a knock off. And y'all the people who have social equity, right, Like, so y'all would be a problem example, Right, you can attach an experience to it, right, And so if you to put out a piece of art and he said, like, here's what this art is, and here's a bid, right, so people get to bid on it, but you tell them the experience. It's like, yo, y'all got to be on all the smoke. Now, I was gonna ask, funny, I was gonna say, how can we make this experience for this wall or something? Just to make it break it down a little more like an n f T. Right, So, like imagine like you took the picture of this this this space right here, and people got to bid on it. Or this was an art piece, right and people got the bid. What the experience was? Get to be on the smoke once a year. Well, let's do it for just one year. We get to be on the smoke for all the smoke for a year. We get to teach you how to do an actual podcast. Right, you get to come to a lot of tapings for the year. Right that all that that would be the live table would be big. That would be big because it's like Gary fe did that and he made ninety million dollars and like he did different tiers, So he did different tiers, right, So like one of the tears is like he'll appear on your podcast for two years. So you guys are bringing on Allen Iverson only different. So that tier would be like a top level tier where like you could just be a fly in the room. People will pay a hundred thousand dollars just to just to be in the room with Allen Iverson. Can you do an n F T of a championship brain? Yeah, But imagine if you had like the guests was Labron and now that was what they wanted. How much you think that ticket is gonna be? And there's the thing like if somebody bought it at this price and you put an expiration date like this is the day of the taping, all the way up to that day, like maybe a week before, you could keep it there. But like somebody buys it, right and they decided, know what I'm gonna sell it, you get a commission on it because you put a commission on the actual price. So like if it's a temperate secret. Every time that experience gets sold, like you're getting paid. So after you do it for one year, all right, well let's do that for four episodes next year. You see what I'm saying, and then you just keep going with it. Or it's like then then inside of the metaverse, you create this studio, right, and then you have a bunch of people, but on the bottom floor you get some of the n F T s that you've had. Right, so now you've got artwork that you've bought, and people like when they walk in, they can been on your artwork, like you decide today, I'm just a bunch of dope, exact. Or it's like let's say trading cards, and it's like you do like our Harring. Everybody's coming to show our Harrington trading card, and then that trading card with that they get to play one on one without Harrington since somebody is gonna pay three just cause like you know what I'm saying. Then it's like, all right, you split it without and then you you both win, and then it's like you can transfer that to like, Okay, next year it's gonna be a three on three game, right, and now a three on three game can actually be even more money. And then, like he said, the beautiful thing about the n f T is that it lasts forever, but every time it is resold, you get a commission on it. So like with the sports, the opportunities is limitless with sports, Like what you guys could be doing with the n f T s And don't think about it like it's just a picture of something. I think the real value is like attaching it to something physical, whether it's in the show, experienced something like that, and you'd be surprised how much people will pay for that type of experience that like this shirt right here. So like imagine like you have the store inside of your real estate in the metaverse, right and you sell that for You're not saying it's the same thing that your kids just did with you. They got you for the roadbucks, but now now we get all the smoke on the merch And I was like, yo, I was just they got these one Now you're not sense right now, now you're not sense. It adds up when you got sixty people and you know what I'm saying, and what were you doing? You're probably just chilling or debate. So I'm giving out too many ideas. I love it. Like I said, we're coming to stay with y'all for a whole during the summer. This is dope, man, because like I said, you make it interesting and fun and relatable. You can relate it to ship and it makes That's why I have It's funny the guy that does my taxes starting this week actually Thursday, he's coming and start teaching my kids about taxes, n f T S, crypto investments, LLCs because I have this little popping little podcast so they don't start getting income. So I was even working with these guys like how can we start teaching them early? To me? Because it is so use my kids as posters to start teaching these thirteen fourteen year olds. And I think that ships real. We grew up thinking about taxes as you know, when am I getting my tax return? Like until you realize when you when you actually started humulating, like wait, we're just giving money back that they took so much Like this isn't we should be glorified. This us What what athletes y'all consider a good entrepreneur? And why well, I gotta get a shot to al because that's all bro, that's part of me too, because I was there with Al starting Bowler. Yeah yeah, yeah, there was a studio inside of Iola all this moment. Yeah oh yeah, I didn't even start yet. He was telling us about the show before it started. Was a test episode. We're first gonna sunk with Al, but then he just kept disappearing on It was in Oregon and he was in Michigan. But I mean Lebron, I was almost like, you know, that's just amazing to see what he's been able to do with his team, and it's like, you know, Lebron is just like I think he's my goat for a variety of different reasons, but like wait, basketball now not not business both but multigo, but what he's been able to do with his team while he's still playing, Like even like John Mike Jordan's you know, but he did a lot of stuff after even Magic. It was after Lebron is like actively doing this. That's not easy to do. Like you gotta think about it, though, the dudes they paid and the stuff they went through, they set it up for him to be able to do that, you know what I'm saying. They because actually actually know like the deals Jordan had and all that, Like if he wasn't doing what he did, they wouldn't got the hunting million dollar contracts and all that, you know what I'm saying, And and and the time and of everything at the time, it had a lot to do with it, you know what I'm saying, The way it was set up for Bron coming out of high school and then it was set up on perfect. But the biggest thing that I like to touch on every time we talked about Bron's what what he did for for his boys. Like it's a million people and I'm guilty of it, trying to bring your whole boys along and put him in position and they don't buy in. They want you to hand them stuff. But through his did he the only one I know did it right with his boys, brought him up and put him in position, and I think they was hungry as well. So I salute him for that too. Yeah, I think that's the difference, Like with Jordan and Magic, the incredible business man. You see that I don't know who his partner is, Like I hear Reggie's that had of Jordan, but I've never I didn't see him when he was playing with the bulls. We know who rich both Carter and they've become moguls on their own. You see what I'm saying, Like, that's completely different. So we're taking that out there, Blue brind Like we took a lot from sports and entertainment, right, but the rocket how Rockefeller was built, like there was three of us them, it's three of us, you know. Bron put his team on like shout out to have do a lot. He was a kid in my after school program. Now he's our manager. He didn't go to school earlier. Yeah, he didn't go to school for that. I remember I told him like, look, man, you want work for me? And he was like a straight up. He was on the bus ride one day. I'm like, you're gonna work for me? One day He's like, no, I don't go to school for that. Why would I work for you? I'm like, he was like, if you pat me a hundred thousand I worth for you. I'm like, but what says I can't? Right until now we brought that conversation up, he was like, yo, bro, he was right, Like I was too close minded, But like we're putting him or imagine what he does now when he's only twenty five years open and imagine when he's thirty, he's gonna look like right, Paul, we didn't think he would be there, Like Brian knew it. Map. They these guys have created their own businesses in the world and there are people are under them that are learning. Right. But he had to go, Like even Map when he told he's like, I had to go to Nike. I had to entern there for a year. I had to really study what was going on here to understand the Busina was under. He was under agent, he was under Leon Leon Rose, Leon Rose. Uh, and then Floyd. Of course we gotta get Floyd is his flowers too. I don't think Floyd gets enough credit because they because they hate him because he did put it in their face. Yeah, that's all that is revolutionized about to go box over check just to think at this point, Yeah, that's crazy, n out of let me what y'all what y'all have a fight. Yeah, that's big right now. I would that's big right now? All the all the athletes is boxing on the number. How come how come you are playing around good? Oh? I got like I knocked motherucker's out with TV. They just brought up I'm coold. You've seen my word you see my work. I ain't got Yes, Joe gave him on the show. Definitely not given. Yeah yeah, yeah but you but you wouldn't do it with the dumble is looking like, yeah, I ain't got it in me all right, man? This ship has been dope super education on the show. So you made a new friend on the show. Yeah, he came over. I was thinking about getting this type of dog. Somebody was on the plane with us. It didn't move the entire time. This too, might be a smoker. Definitely is now quick Hitters, Top five Businessmen and wrap hove next to number two. Puff puff it Yes, I say, I say, baby cash money. Yeah, that's that's a good fun. I love what Ross is doing though, Ross Shout definitely Ross masterp. It's a lot. It's a lot of stamped up to na ring and yeah now if you're listening, we need esc need we all have ye well have a panel all the smoke. Yeah that's hard. The biggest impulse purchase you made, made them, We've all made them. Hey, Jack was known for cars and jewelry. What still is I'll say the worst um decision. I mean I bought a bmw UM but that was like when you was like it was bad though, bro twenty years ago, not like fifteen. But I bought it. I couldn't afford it, but boyes I could afford, like I remember me, and we need to pick it up. And they gave him a number back and they were like, yeah, the painiment is going to be five eighty a month. And at the time, I was making like twelve every two weeks. I was like, I'm figuring out they don't like what that I can't afford to fix this thing? Teacher teacher salary. He was going crazy. I was fresh out there looking good. You know, he was my financial advisor, was there with me. I felt confident. He was just like that was the homie speaking. Yeah. I think the biggest impost purchase I've made um this brace that I have on now. This is a smaller version. I was in Atlanta and I was kind of pair pressure into to buying. It was like three times bigger than this. How much was it? If you don't much? When were you? What were you? I was in a Rolex store and yeah, but I think it was like seventy and I got it, and you know what it was. It was one of these things where I don't want to feel uncomfortable, and I'm like, I'm wearing is that I'm no, I'm a target just by wearing it, And I'm like, I'm not a wrapper. I don't really know if this really is the best decision. So I went back the next day and uh, yeah, hey that is coming talking that's closed, Like, yeah, so how much of it to get security? You started to calculate all these things like, it's not it's a new expense, security expense. It's not worth it, one dream purchase you hope to make. I want to build property in Jamaica. Like I said, my whole family is from there, and um, when I went back, I sold why they never wanted me to go back, if that makes sense, But that land me so much to my family and to me that I feel it's only right. I have to have land out there and property for us to go back as a family. Hell are you I'm thirty seven? The same bag we got man. I was watching you'll we grew up watching him appreciate that. Yeah, for me, he probably brought my parents at home. Yeah, something I haven't haven't done yet, but definitely, you know, I want to do best feeling in the world. I haven't had everything, but nothing tapped that going home, when I going home knowing the house paid for, knowing it's gonna be there, and no one. That's how she wanted, you know what I mean? Don't nothing feel better than that? Bro? Top three stocks to invest in at the moment. Come on, I'm just listening. Uh should we just name him? I'll say Facebook, Meta, Apple, Microsoft. Yeah, that's a good lesson. That's a good lesson. He could say businessmen in sports. Um, well, I don't have to be actually numbers, just who you feel, Yeah, business junior Bridgement. Yeah, that's people don't even know about your imprigement that he's he's he's a legend. Jamal Mashburn, I was just gonna say that. Uh Man, actually, Johnston, you got any you took much of my match? Bum Who else we got? I'm trying to anybody we didn't name already? I know, I know, I mean Chauncey was doing this thing, but now he's coaching in Portland. Is it Vinnie Johnson that has dealerships in the Yeah, we was on covering him, Yeah Johnson, Michael, Yeah, Yeah, he's doing he's doing his things. Johnson is doing this thing. But that's the thing, like so many these types of things, like yeah, they're doing things now, about to speak to them. Yeah, but that's what I'm saying, Like that's a prime example. Like after they finished playing highlight It, you know, next time you're gonna see him on on something with Brian Gumble, like Real Sports on HBO. It's like, look at what they're doing now, but like now they're doing it right now, let's talk to them right now. Let's not wait fifteen years until they like, all right, I'm done with the business. Guess what I did. Like now they're doing it right now, right now, exactly. Last question, man, who do y'all want to see on our show? But but like man say, but before you'll answer, I have to help us get your answer on this show. Okay, Okay, well I hope, hope. I think everybody's trying to get well, all right, I'm gonna get you two answers. One we can definitely help out on Rick Ross Okay, so that could definitely happen. And another one I don't know if I can help out on, but I would love to see Lebron on. Yeah, we're trying to get him. We're trying to get Tip. No, we need to that's that's a phone call that we talked. We didn't talk to Tip. Couple of times can happen Ross and Tip, Uh tipps in my top tip imagic. I want to imagine I know you a magic something dope. Um went and shout out to the blue. Yeah, and I haven't seen magic. The last interview we saw with him was with Madricarter. Yeah, I see what I'm saying. Yeah, Magic, I mean talk about Kings of l A the Magic Man. But yeah, so we're gonna work on Tipping and Ross for you. That shore. I appreciate that, man. Man, that's a rap. I love these type of shows. Man, with just you know, exceed your expectations. Again, we come in to crash with y'all this summer. I want to continue to learn, but again, you guys have made it fun and I think that's appreciate. That's that's why it's relatable. Man, So could continue success with you guys together. What we could do together, y'all just get us an n FT idea hope everyone you know well, you know we also be a good guest for y'all. We can help out with if you're interested. Who's definitely gonna be a good conversation. Soldier boy. Oh yeah, I like Soldier Boy. I'm just showing here, gonna are you gonna have me laughing too hard? I ain't keep it together over Here's smoke a lot all the time, Big Soldier, Big dra first, Yeah, respect on it anyway, that's a wrap all the smoke times. Earn your leisure. You can find us some Showtime basketball YouTube and the Heart platform. Black Effects did next week. This is All a Smoke, a production of The Black Effect and Our Heart Radio in partnership with Showtime

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All The Smoke

ALL THE SMOKE pairs two of the most outspoken and controversial players of their time. Known as fier 
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