All Indians MatterAll Indians Matter

Gender parity in Indian cricket still elusive, but Women’s Premier League is a positive step

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All Indians Matter

All Indians Matter is a digital home for conversations with and about India on the issues that truly matter. For most of our post-Independence years,  
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WPL will not only unlock and expand the commercial value of women’s cricket, it will lead to the development of the women’s game at the grassroots level. For advertisers, it’s likely to deliver a lucrative audience that includes teenage to young women. Maybe the BCCI should have launched the league sooner?

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All Indians Matter

All Indians Matter is a digital home for conversations with and about India on the issues that truly 
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