Beef Should Be More Than Food, It Should Be an Experience Website: www.ninetywestbeef.com

Casey Nickels joins Chris & Dan to talk about 90 West Beef and their philosophy. In 2012 they set out to help ranchers push back against big packers. Casey says nearly 40% of multigenerational farms have gone bankrupt since the 1980s. In 2022, 90 West Beef launched a path for premium beef to reach families directly. They compete on quality, not commodity volume. They sell directly to the consumer so you can access luxury beef and fair prices, independent of big food supply chains. If you are looking for a true beef experience, please check out 90 West Beef and their website.

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