In 2017, Raynell Steward, more commonly known by her social handle Supa Cent, launched The Crayon Case, a cosmetic kit for amateur makeup artists featuring bright, playful colors. 

In the ensuing 5 years, The Crayon Case would explode into a $50 million business, thanks to confluence of their innovative marketing approach, their vocal and hilarious founder, and a rock solid team of crafty individuals with unique professional experience—including time with the illustrious New Orleans record label, No Limit. But as with any company that enjoys rapid growth, mistakes were made, lessons were learned, and the Crayon Case would be forced to navigate uncharted waters. 

On this week's episode of All Angles, we talked to founder Supa Cent, business manager Russell Baker, and marketing director Iona Norris, to hear how together they built one of hottest makeup brands on the market.

In 2017, Raynell Steward, more commonly known by her social handle Supa Cent, launched The Crayon Case, a cosmetic kit for amateur makeup artists featuring bright, playful colors. In the ensuing 5 years, The Crayon Case would explode into a $50 million business, thanks to confluence of their innovative marketing approach, their vocal and hilarious founder, and a rock solid team of crafty individuals with unique professional experience—including time with the illustrious New Orleans record label, No Limit. But as with any company that enjoys rapid growth, mistakes were made, lessons were learned, and the Crayon Case would be forced to navigate uncharted waters. On this week's episode of All Angles, we talked to founder Supa Cent, business manager Russell Baker, and marketing director Iona Norris, to hear how together they built one of hottest makeup brands on the market.

“IDEA GENERATION's All Angles” is a twelve-episode co-produced series highlighting brands from the fashion, food, media and music industries that shape and define today’s culture. Hosted by former Complex Chief Content Officer and founder of IDEA GENERATION—an independent media brand dedicated to the education and inspiration of tomorrow's creative entrepreneurs, whose eponymous interview show airs weekly on Bloomberg's linear cable channel—Noah Callahan-Bever, the unscripted series steps behind the curtain and talks with a variety of company leaders to uncover the crucial role that team chemistry plays in the making of the most popular culture-creating brands today.

“IDEA GENERATION's All Angles” is a twelve-episode co-produced series highlighting brands from the fashion, food, media and music industries that shape and define today’s culture. Hosted by former Complex Chief Content Officer and founder of IDEA GENERATION—an independent media brand dedicated to the education and inspiration of tomorrow's creative entrepreneurs, whose eponymous interview show airs weekly on Bloomberg's linear cable channel—Noah Callahan-Bever, the unscripted series steps behind the curtain and talks with a variety of company leaders to uncover the crucial role that team chemistry plays in the making of the most popular culture-creating brands today.

IDEA GENERATION's All Angles

IDEA GENERATION’s All Angles

The Crayon Case: How Social Media Star Supa Cent Built a $50 Million Cosmetics Brand

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/7b57baaf-9935-487c-9d68-b0680068cf50/transcript

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