In 2017, Dae Lim founded Sundae School, a Korean "smoke wear" brand born at the intersection of cannabis and streetwear. 

With the help of his sister, Cindy Lim, Sundae School started releasing collections of shirts and jackets filled with weed references and plays on religion.

In the years that followed, Sundae School would grow from a rack of t-shirts to a full fledged global brand, offering cannabis products, accessories, and apparel worn by celebrities like Pete Davidson and Jacob Elordi.

On this week's episode of All Angles, we talk to co-founders Dae Lim and Cindy Lim, head of business development Jennifer Tran, and head of Fashion Gia Kim, to hear the full story of Sundae School, and learn how a small team of high achieving degenerates created one of the most interesting and exciting new brands in fashion and cannabis.

In 2017, Dae Lim founded Sundae School, a Korean "smoke wear" brand born at the intersection of cannabis and streetwear. With the help of his sister, Cindy Lim, Sundae School started releasing collections of shirts and jackets filled with weed references and plays on religion. In the years that followed, Sundae School would grow from a rack of t-shirts to a full fledged global brand, offering cannabis products, accessories, and apparel worn by celebrities like Pete Davidson and Jacob Elordi. On this week's episode of All Angles, we talk to co-founders Dae Lim and Cindy Lim, head of business development Jennifer Tran, and head of Fashion Gia Kim, to hear the full story of Sundae School, and learn how a small team of high achieving degenerates created one of the most interesting and exciting new brands in fashion and cannabis.

“IDEA GENERATION's All Angles” is a twelve-episode co-produced series highlighting brands from the fashion, food, media and music industries that shape and define today’s culture. Hosted by former Complex Chief Content Officer and founder of IDEA GENERATION—an independent media brand dedicated to the education and inspiration of tomorrow's creative entrepreneurs, whose eponymous interview show airs weekly on Bloomberg's linear cable channel—Noah Callahan-Bever, the unscripted series steps behind the curtain and talks with a variety of company leaders to uncover the crucial role that team chemistry plays in the making of the most popular culture-creating brands today.

“IDEA GENERATION's All Angles” is a twelve-episode co-produced series highlighting brands from the fashion, food, media and music industries that shape and define today’s culture. Hosted by former Complex Chief Content Officer and founder of IDEA GENERATION—an independent media brand dedicated to the education and inspiration of tomorrow's creative entrepreneurs, whose eponymous interview show airs weekly on Bloomberg's linear cable channel—Noah Callahan-Bever, the unscripted series steps behind the curtain and talks with a variety of company leaders to uncover the crucial role that team chemistry plays in the making of the most popular culture-creating brands today.

IDEA GENERATION's All Angles

IDEA GENERATION’s All Angles

Sundae School: Building The First "Smoke Wear" Brand From Korean Clothes and California Cannabis

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/ce3d6c36-6f7e-4bd5-a003-b05a006a5a28/transcript

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