Have you noticed White Fox Boutique billboards and bus wraps popping up everywhere lately?  The teen fashion favourite is making a very calculated move, and the new social media ban has everything to do with it. 

With Australia’s new under-16 social media ban, millions of young teens are locked out of their favourite platforms. Savvy brands are pivoting fast, turning from algorithms to real-world engagement.  

UNSW Business School’s Associate Professor Carmen Leong says, this ban is forcing a total reset of the marketing ecosystem. The race is officially on to find entirely new ways to meet the next generation where they are. 

Find out what the ban means for the future of the creator economy, and what your business can do to stay ahead.  

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Interested in brand disruption? Listen to our episode with James Cridland, editor of PodNews. He explains why podcasting was the ultimate disruptor in the marketing world.  

The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios. It’s hosted by Dr Juliet Bourke, and the transcript can be found on our website. 

Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn. Or listen to more episodes of The Business Of and subscribe to our UNSW Business School and AGSM channels on YouTube. 

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. 

Have you noticed White Fox Boutique billboards and bus wraps popping up everywhere lately?&nbsp;&nbsp;The teen fashion favourite is making a very calculated move, and the new social media ban has everything to do with it.&nbsp;
With Australia&rsquo;s new under-16 social media ban, millions of young teens are locked out of their favourite platforms. Savvy brands are pivoting fast, turning from algorithms to real-world engagement.&nbsp;&nbsp;
UNSW Business School&rsquo;s&nbsp;<a href="https://www.unsw.edu.au/staff/carmen-leong">Associate Professor Carmen Leong</a> says, this ban is forcing a total reset of the marketing ecosystem. The race is officially on to find entirely new ways to meet the next generation where they are.&nbsp;
Find out what the ban means for the future of the creator economy, and what your business can do to stay ahead.&nbsp;&nbsp;
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Interested in brand disruption? Listen to our episode with&nbsp;<a href="https://linkedin.com/in/jamescridland?originalSubdomain=au">James Cridland</a>,&nbsp;editor&nbsp;of&nbsp;<a href="https://podnews.net/">PodNews.</a> He explains why podcasting was the ultimate&nbsp;disruptor&nbsp;in the marketing world.&nbsp;&nbsp;
The Business Of&nbsp;podcast is brought to you by the University of New South Wales Business School, produced with&nbsp;<a href="http://deadsetstudios.com/">Deadset Studios</a>.&nbsp;It&rsquo;s&nbsp;hosted by&nbsp;<a href="https://www.unsw.edu.au/staff/juliet-bourke">Dr Juliet Bourke,</a>&nbsp;and&nbsp;the&nbsp;transcript&nbsp;can be found&nbsp;<a href="https://www.unsw.edu.au/business/our-schools/agsm/about-us/the-business-of-podcast">on our website.</a>&nbsp;
Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at&nbsp;<a href="https://www.businessthink.unsw.edu.au/">BusinessThink</a>&nbsp;and follow&nbsp;<a href="https://www.linkedin.com/school/3274515/">UNSW Business School</a>&nbsp;and&nbsp;<a href="https://www.linkedin.com/school/agsm-nswbusinessschool/">AGSM</a>&nbsp;on LinkedIn. Or listen to more episodes of&nbsp;<a href="https://www.youtube.com/playlist?list=PLQbonRH_ZoP6HvuwtyFG3yESJ5ag-o34w">The Business Of</a>&nbsp;and subscribe to our&nbsp;<a href="https://www.youtube.com/@unswbusiness/videos">UNSW Business School</a>&nbsp;and&nbsp;<a href="https://www.youtube.com/c/AGSMatUNSWBusinessSchool">AGSM</a> channels on YouTube.&nbsp;
We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made.&nbsp;

Ever wondered what separates good businesses from great ones?

The Business Of, from UNSW Business School, goes behind the headlines to explore the global forces, industry shifts and leadership challenges shaping business today.

Host Dr Juliet Bourke speaks with leaders about technology, finance, marketing, consumer loyalty, AI and productivity, unpacking what truly drives successful businesses. Then Professor Barney Tan, Senior Deputy Dean at UNSW, breaks down the latest trends and ground-breaking research into strategies you can actually implement.

Smart conversations. Fresh insights from leaders who've been there.

This is The Business Of.

Find out more - 

https://www.unsw.edu.au/business/our-schools/agsm/about-us/the-business-of-podcast   

https://www.businessthink.unsw.edu.au/ 

Ever wondered what separates good businesses from great ones?
The Business Of, from UNSW Business School, goes behind the headlines to explore the global forces, industry shifts and leadership challenges shaping business today.
Host Dr Juliet Bourke speaks with leaders about technology, finance, marketing, consumer loyalty, AI and productivity, unpacking what truly drives successful businesses. Then Professor Barney Tan, Senior Deputy Dean at UNSW, breaks down the latest trends and ground-breaking research into strategies you can actually implement.
Smart conversations. Fresh insights from leaders who've been there.
This is The Business Of.
Find out more -&nbsp;
<a href="https://www.unsw.edu.au/business/our-schools/agsm/about-us/the-business-of-podcast">https://www.unsw.edu.au/business/our-schools/agsm/about-us/the-business-of-podcast&nbsp;</a> &nbsp;
<a href="https://www.businessthink.unsw.edu.au/">https://www.businessthink.unsw.edu.au/</a>&nbsp;

AGSM's 'The Business Of’ podcast examines the possibilities of transformation from the perspective of different industries.

The Business Of

Australia just introduced a total social media ban for anyone under 16. So, how are the smartest brands getting creative and staying ahead of the game? UNSW Associate Professor Carmen Leong explains. 