For generations, the roadmap to the “Australian Dream” was linear: get an education, work hard, buy a house, and set yourself up for life. But today, even high earners find themselves at the mercy of a skyrocketing property market.  

If you’re finding it harder to buy assets, spend, and invest, plus wealth is tied up in older generations, what does that mean for the future of our economy? 

UNSW Vice Chancellor’s Professor Richard Holden warns that when the dream of homeownership feels out of reach, it could trigger a bigger psychological shift. "If people think that they're never going to own a home, never going to be able to build wealth, and don’t have a stake in their future, then that's a very damaging thing."  

If you can't rely on bricks and mortar to build wealth, how do you get ahead? 

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Interested in hearing about how businesses are reacting to the housing shortage?  Listen to our episode with UNSW Professor Philip Oldfield.  

The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios. It’s hosted by Dr Juliet Bourke, and the transcript can be found on our website. 

Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn. Or listen to more episodes of The Business Of and subscribe to our UNSW Business School and AGSM channels on YouTube. 

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. 

For generations, the roadmap to the &ldquo;Australian Dream&rdquo; was linear: get an education, work hard, buy a house, and set yourself up for life. But today, even high earners find themselves at the mercy of a skyrocketing property market.&nbsp;&nbsp;
If you&rsquo;re finding it harder to buy assets, spend, and invest, plus wealth is tied up in older generations, what does that mean for the future of our economy?&nbsp;
UNSW Vice Chancellor&rsquo;s Professor Richard Holden warns that when the dream of homeownership feels out of reach, it could trigger a bigger psychological shift. "If people think that they're never going to own a home, never going to be able to build wealth, and don&rsquo;t have a stake in their future, then that's a very damaging thing."&nbsp;&nbsp;
If you&nbsp;can't&nbsp;rely on bricks and mortar&nbsp;to build wealth, how do you&nbsp;get ahead?&nbsp;
+++&nbsp;
Interested in hearing about how businesses are reacting to the housing shortage?&nbsp;<a href="https://www.unsw.edu.au/business/our-schools/agsm/about-us/the-business-of-podcast/the-business-of-housing">&nbsp;Listen </a>to our episode with UNSW Professor Philip Oldfield.&nbsp;&nbsp;
The Business Of&nbsp;podcast is brought to you by the University of New South Wales Business School, produced with&nbsp;<a href="http://deadsetstudios.com/">Deadset Studios</a>.&nbsp;It&rsquo;s&nbsp;hosted by&nbsp;<a href="https://www.unsw.edu.au/staff/juliet-bourke">Dr Juliet Bourke,</a>&nbsp;and&nbsp;the&nbsp;transcript&nbsp;can be found&nbsp;<a href="https://www.unsw.edu.au/business/our-schools/agsm/about-us/the-business-of-podcast">on our website.</a>&nbsp;
Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at&nbsp;<a href="https://www.businessthink.unsw.edu.au/">BusinessThink</a>&nbsp;and follow&nbsp;<a href="https://www.linkedin.com/school/3274515/">UNSW Business School</a>&nbsp;and&nbsp;<a href="https://www.linkedin.com/school/agsm-nswbusinessschool/">AGSM</a>&nbsp;on LinkedIn. Or listen to more episodes of&nbsp;<a href="https://www.youtube.com/playlist?list=PLQbonRH_ZoP6HvuwtyFG3yESJ5ag-o34w">The Business Of</a>&nbsp;and subscribe to our&nbsp;<a href="https://www.youtube.com/@unswbusiness/videos">UNSW Business School</a>&nbsp;and&nbsp;<a href="https://www.youtube.com/c/AGSMatUNSWBusinessSchool">AGSM</a> channels on YouTube.&nbsp;
We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made.&nbsp;

Ever wondered what separates good businesses from great ones?

The Business Of, from UNSW Business School, goes behind the headlines to explore the global forces, industry shifts and leadership challenges shaping business today.

Host Dr Juliet Bourke speaks with leaders about technology, finance, marketing, consumer loyalty, AI and productivity, unpacking what truly drives successful businesses. Then Professor Barney Tan, Senior Deputy Dean at UNSW, breaks down the latest trends and ground-breaking research into strategies you can actually implement.

Smart conversations. Fresh insights from leaders who've been there.

This is The Business Of.

Find out more - 

https://www.unsw.edu.au/business/our-schools/agsm/about-us/the-business-of-podcast   

https://www.businessthink.unsw.edu.au/ 

Ever wondered what separates good businesses from great ones?
The Business Of, from UNSW Business School, goes behind the headlines to explore the global forces, industry shifts and leadership challenges shaping business today.
Host Dr Juliet Bourke speaks with leaders about technology, finance, marketing, consumer loyalty, AI and productivity, unpacking what truly drives successful businesses. Then Professor Barney Tan, Senior Deputy Dean at UNSW, breaks down the latest trends and ground-breaking research into strategies you can actually implement.
Smart conversations. Fresh insights from leaders who've been there.
This is The Business Of.
Find out more -&nbsp;
<a href="https://www.unsw.edu.au/business/our-schools/agsm/about-us/the-business-of-podcast">https://www.unsw.edu.au/business/our-schools/agsm/about-us/the-business-of-podcast&nbsp;</a> &nbsp;
<a href="https://www.businessthink.unsw.edu.au/">https://www.businessthink.unsw.edu.au/</a>&nbsp;

AGSM's 'The Business Of’ podcast examines the possibilities of transformation from the perspective of different industries.

The Business Of

The generational wealth gap is changing how Australians build financial security. UNSW Vice Chancellor’s Professor Richard Holden explains why investing in your skills may be the most valuable investment you can make in a changing economy.