Would you describe yourself as a right-brained or left-brained thinker? 

We’ve been conditioned to believe you’re either one or the other. And while we all know a math genius who couldn’t hold a paintbrush if they tried and some creative geniuses who’d be lost in the simplest of spreadsheets, we can all developbothour creative and logical abilities. And in business, having a balance of both is key to great leadership. 

Alexandra Smart knew this when she co-founded the fashion label Ginger & Smart. Without innovative designs and forward-thinking product development, the brand might not have stood. And, without the business savvy to actually make money, none of those designs would have graced a catwalk or a shopfront.  

Alexandra shares how this balance of creative and commercial thinking shaped their business strategy and go-to-market plans, and how in her current role as an executive coach she teaches other leaders to get this crucial balance right. 

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The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.  

This episode is hosted by Dr Juliet Bourke, with insights from Professor Barney Tan. 

The transcript and show notes can be found on our website here. 

Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn.  

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. 

Would you describe yourself as a right-brained or left-brained thinker? 
We’ve been conditioned to believe you’re either one or the other. And while we all know a math genius who couldn’t hold a paintbrush if they tried and some creative geniuses who’d be lost in the simplest of spreadsheets, we can all develop both our creative and logical abilities. And in business, having a balance of both is key to great leadership. 
<a href="https://www.smartalexstudio.com/ourfounder">Alexandra Smart</a> knew this when she co-founded the fashion label <a href="https://www.linkedin.com/company/gingerandsmart/">Ginger &amp; Smart</a>. Without innovative designs and forward-thinking product development, the brand might not have stood. And, without the business savvy to actually make money, none of those designs would have graced a catwalk or a shopfront.  
Alexandra shares how this balance of creative and commercial thinking shaped their business strategy and go-to-market plans, and how in her current role as an executive coach she teaches other leaders to get this crucial balance right. 
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The Business Of podcast is brought to you by the University of New South Wales Business School, produced with <a href="http://deadsetstudios.com/">Deadset Studios</a>.  
This episode is hosted by <a href="https://www.unsw.edu.au/staff/juliet-bourke">Dr Juliet Bourke</a>, with insights from <a href="https://www.unsw.edu.au/staff/barney-tan">Professor Barney Tan</a>. 
The transcript and show notes can be found on our website <a href="https://www.unsw.edu.au/business/our-schools/agsm/about-us/the-business-of-podcast">here</a>. 
Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at <a href="https://www.businessthink.unsw.edu.au/">BusinessThink</a> and follow <a href="https://www.linkedin.com/school/3274515/">UNSW Business School</a> and <a href="https://www.linkedin.com/school/agsm-nswbusinessschool/">AGSM</a> on LinkedIn.  
We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made.

As the pace of organisational change speeds up, a new generation of leaders is emerging who see the world differently. They are finding ways to grapple with complexity and make an impact in an accelerating world. What can we learn from them? In The Business Of, a podcast from UNSW Business School, a diverse group of business leaders from the corporate, start-up, government, and for-purpose sectors share their lived experiences in building businesses that can ‘do well’ and ‘do good’. 

Host Dr Juliet Bourke, a UNSW Professor of Practice in the School of Management and Governance, speaks with leaders from a range of industries unpacking the complexities of business of art, sports, AI, climate change and more.  

Wherever business practices are shifting UNSW researchers and academics are there, and in The Business Of you also learn about the global forces, competing interests and new trends influencing everyday decisions.  

Professor Frederik Anseel, Senior Deputy Dean at the UNSW Business School will help you make sense of all the moving parts through the latest research at the world’s top universities. He breaks down how that research equips leaders to make better decisions, build better teams and make a real impact. 

If you’re curious about the way business works, The Business Of can introduce you to contemporary industry practices and take you inside the minds of leaders as they figure out what’s next.  

Find out more - 

https://www.unsw.edu.au/business/our-schools/agsm/about-us/the-business-of-podcast

https://www.businessthink.unsw.edu.au/

As the pace of organisational change speeds up, a new generation of leaders is emerging who see the world differently. They are finding ways to grapple with complexity and make an impact in an accelerating world. What can we learn from them? In The Business Of, a podcast from UNSW Business School, a diverse group of business leaders from the corporate, start-up, government, and for-purpose sectors share their lived experiences in building businesses that can ‘do well’ and ‘do good’. 
Host <a href="https://www.unsw.edu.au/staff/juliet-bourke">Dr Juliet Bourke</a>, a UNSW Professor of Practice in the School of Management and Governance, speaks with leaders from a range of industries unpacking the complexities of business of art, sports, AI, climate change and more.  
Wherever business practices are shifting UNSW researchers and academics are there, and in The Business Of you also learn about the global forces, competing interests and new trends influencing everyday decisions.  
<a href="https://www.unsw.edu.au/staff/frederik-anseel">Professor Frederik Anseel</a>, Senior Deputy Dean at the UNSW Business School will help you make sense of all the moving parts through the latest research at the world’s top universities. He breaks down how that research equips leaders to make better decisions, build better teams and make a real impact. 
If you’re curious about the way business works, The Business Of can introduce you to contemporary industry practices and take you inside the minds of leaders as they figure out what’s next.  
Find out more - 
<a href="https://www.unsw.edu.au/business/our-schools/agsm/about-us/the-business-of-podcast">https://www.unsw.edu.au/business/our-schools/agsm/about-us/the-business-of-podcast</a>   
<a href="https://www.businessthink.unsw.edu.au/">https://www.businessthink.unsw.edu.au/</a>

AGSM's 'The Business Of’ podcast examines the possibilities of transformation from the perspective of different industries.

The Business Of

As the pace of organisational change speeds up, a new generation of leaders is emerging who see the world differently. They are finding ways to grapple with complexity and make an impact in an accelerating world. What can we learn from them? In The Business Of, a podcast from UNSW Business School, a diverse group of business leaders from the corporate, start-up, government, and for-purpose sectors share their lived experiences in building businesses that can ‘do well’ and ‘do good’. 

Host Dr Juliet Bourke, a UNSW Professor of Practice in the School of Management and Governance, speaks with leaders from a range of industries unpacking the complexities of business of art, sports, AI, climate change and more.  

Wherever business practices are shifting UNSW researchers and academics are there, and in The Business Of you also learn about the global forces, competing interests and new trends influencing everyday decisions.  

Professor Frederik Anseel, Senior Deputy Dean at the UNSW Business School will help you make sense of all the moving parts through the latest research at the world’s top universities. He breaks down how that research equips leaders to make better decisions, build better teams and make a real impact. 

If you’re curious about the way business works, The Business Of can introduce you to contemporary industry practices and take you inside the minds of leaders as they figure out what’s next.  

Find out more - 

https://www.unsw.edu.au/business/our-schools/agsm/about-us/the-business-of-podcast 

https://www.businessthink.unsw.edu.au/

As the pace of organisational change speeds up, a new generation of leaders is emerging who see the world differently. They are finding ways to grapple with complexity and make an impact in an accelerating world. What can we learn from them? In The Business Of, a podcast from UNSW Business School, a diverse group of business leaders from the corporate, start-up, government, and for-purpose sectors share their lived experiences in building businesses that can ‘do well’ and ‘do good’. 
Host <a href="https://www.unsw.edu.au/staff/juliet-bourke">Dr Juliet Bourke</a>, a UNSW Professor of Practice in the School of Management and Governance, speaks with leaders from a range of industries unpacking the complexities of business of art, sports, AI, climate change and more.  
Wherever business practices are shifting UNSW researchers and academics are there, and in The Business Of you also learn about the global forces, competing interests and new trends influencing everyday decisions.  
<a href="https://www.unsw.edu.au/staff/frederik-anseel">Professor Frederik Anseel</a>, Senior Deputy Dean at the UNSW Business School will help you make sense of all the moving parts through the latest research at the world’s top universities. He breaks down how that research equips leaders to make better decisions, build better teams and make a real impact. 
If you’re curious about the way business works, The Business Of can introduce you to contemporary industry practices and take you inside the minds of leaders as they figure out what’s next.  
Find out more - 
<a href="https://www.unsw.edu.au/business/our-schools/agsm/about-us/the-business-of-podcast">https://www.unsw.edu.au/business/our-schools/agsm/about-us/the-business-of-podcast </a>  
<a href="https://www.businessthink.unsw.edu.au/">https://www.businessthink.unsw.edu.au/</a>

Alexandra Smart, an executive coach and the co-founder of fashion label Ginger & Smart, teaches you how to balance your creative output with commercial imperatives.

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