Why has fragrance become one of the biggest identity markers for Gen Z men? And how did perfume culture move from department store counters into Discord servers, TikTok algorithms and million-view fragrance reviews?

In this episode, I’m joined by Finn Batchelor, one of the world’s fastest-rising fragrance creators and the founder of FB Fragrances digital platform. With more than a million followers across platforms, Finn has become a trusted voice for a new generation of young men and boys discovering fragrance through emotion, self-expression, confidence and community.

We unpack the psychology behind fragrance compliments, why young men are suddenly collecting perfume like fashion, the rise of niche and Middle Eastern fragrance houses, the truth about “beast mode” scents, and why scent can completely alter how you experience yourself.

We also talk about nostalgia, mood, looks maxing and the cultural shifts driving fragrance’s explosive return.

If fragrance is becoming the new identity language for a generation of men and boys, this conversation explains why.

Chapters:

00:00 Introducing Finn Batchelor and the rise of fragrance creators
02:31 Why fragrance is emotional time travel
03:48 The shift from blockbuster scents to individuality and niche fragrance
05:08 Finn’s brutally honest fragrance review process
06:50 Why top notes can completely change your opinion of a scent
08:29 The right way to test fragrance before buying
10:01 Why “beast mode” fragrance culture is overrated
11:58 When longevity ruins the beauty of a fragrance
12:07 The truth about flankers and why some are better than originals
13:25 Why Finn still buys fragrances with his own money
14:31 The wildest PR gifting experiences in fragrance
16:27 How FB Fragrances was born
17:38 Becoming one of the world’s biggest fragrance creators
19:31 Why Gen Z boys suddenly care about fragrance
20:49 Fragrance, self-improvement and identity
21:57 Why fragrance culture feels inclusive and community-driven
22:39 The gateway fragrances young men are buying first
23:48 Why Jean Paul Gaultier exploded again on TikTok
25:33 The return of fragrance classics
27:16 Fragrance wardrobes and mood dressing
29:27 The fragrances that wear you instead of the other way around
30:33 Why “you smell amazing” is such a powerful compliment
32:03 Meeting perfumers and understanding creative intent
34:07 Memory, nostalgia and fragrances designed around emotion
34:50 Finn’s favourite fragrances of all time
36:32 How fragrance culture changes around the world

Watch the full episode here: https://youtu.be/Gdv8F7Hy3dI

Why has fragrance become one of the biggest identity markers for Gen Z men? And how did perfume culture move from department store counters into Discord servers, TikTok algorithms and million-view fragrance reviews?
In this episode, I&rsquo;m joined by Finn Batchelor, one of the world&rsquo;s fastest-rising fragrance creators and the founder of FB Fragrances digital platform. With more than a million followers across platforms, Finn has become a trusted voice for a new generation of young men and boys discovering fragrance through emotion, self-expression, confidence and community.
We unpack the psychology behind fragrance compliments, why young men are suddenly collecting perfume like fashion, the rise of niche and Middle Eastern fragrance houses, the truth about &ldquo;beast mode&rdquo; scents, and why scent can completely alter how you experience yourself.
We also talk about nostalgia, mood, looks maxing and the cultural shifts driving fragrance&rsquo;s explosive return.
If fragrance is becoming the new identity language for a generation of men and boys, this conversation explains why.
Chapters:
00:00 Introducing Finn Batchelor and the rise of fragrance creators 02:31 Why fragrance is emotional time travel 03:48 The shift from blockbuster scents to individuality and niche fragrance 05:08 Finn&rsquo;s brutally honest fragrance review process 06:50 Why top notes can completely change your opinion of a scent 08:29 The right way to test fragrance before buying 10:01 Why &ldquo;beast mode&rdquo; fragrance culture is overrated 11:58 When longevity ruins the beauty of a fragrance 12:07 The truth about flankers and why some are better than originals 13:25 Why Finn still buys fragrances with his own money 14:31 The wildest PR gifting experiences in fragrance 16:27 How FB Fragrances was born 17:38 Becoming one of the world&rsquo;s biggest fragrance creators 19:31 Why Gen Z boys suddenly care about fragrance 20:49 Fragrance, self-improvement and identity 21:57 Why fragrance culture feels inclusive and community-driven 22:39 The gateway fragrances young men are buying first 23:48 Why Jean Paul Gaultier exploded again on TikTok 25:33 The return of fragrance classics 27:16 Fragrance wardrobes and mood dressing 29:27 The fragrances that wear you instead of the other way around 30:33 Why &ldquo;you smell amazing&rdquo; is such a powerful compliment 32:03 Meeting perfumers and understanding creative intent 34:07 Memory, nostalgia and fragrances designed around emotion 34:50 Finn&rsquo;s favourite fragrances of all time 36:32 How fragrance culture changes around the world Watch the full episode here: <a href="https://youtu.be/Gdv8F7Hy3dI">https://youtu.be/Gdv8F7Hy3dI</a>

Ageless Radiance Club takes you behind the velvet ropes of ageless beauty and the science of rejuvenation. I open my little black book of celebrities, surgeons, cosmetic doctors, scientists, glam squads, products and leading-edge experts that can help transform your vitality and beauty and rejuvenate you from the inside out. 

More than a destination for trusted advice, Ageless Radiance Club is a portal that connects you with a suite of solutions, experts, and choices to address your every concern about beauty, well-being, and vitality without judgment.

From skincare and injectables to bio-hacking, epi-genetics, surgery, and everything in between, the Ageless world is your oyster — and I'm here to help you open it.

More importantly, in an industry plagued by somewhat exploitive and confusing messages, the Ageless Radiance Club Podcast is a trusted source, giving you direct access to best practice experts and cutting-edge innovations in Australia and globally.

Ageless Radiance Club takes you behind the velvet ropes of ageless beauty and the science of rejuvenation. I open my little black book of celebrities, surgeons, cosmetic doctors, scientists, glam squads, products and leading-edge experts that can help transform your vitality and beauty and rejuvenate you from the inside out. 
More than a destination for trusted advice, Ageless Radiance Club is a portal that connects you with a suite of solutions, experts, and choices to address your every concern about beauty, well-being, and vitality without judgment.
From skincare and injectables to bio-hacking, epi-genetics, surgery, and everything in between, the Ageless world is your oyster — and I'm here to help you open it. More importantly, in an industry plagued by somewhat exploitive and confusing messages, the Ageless Radiance Club Podcast is a trusted source, giving you direct access to best practice experts and cutting-edge innovations in Australia and globally.