Brands across the globe have jumped at the chance to spend millions of dollars for a few seconds of advertising today, as Superbowl LVIII marks the annual tradition of over-the-top TV ads.

But as costs continue to climb year-by-year -  it's estimated companies like Coca Cola and Nike will spend $233,000 per second - researchers are looking in to the phenomenon of Superbowl advertising, and whether it's actually really worth it.

Brands across the globe have jumped at the chance to spend millions of dollars for a few seconds of advertising today, as Superbowl LVIII marks the annual tradition of over-the-top TV ads.
But as costs continue to climb year-by-year -  it's estimated companies like Coca Cola and Nike will spend $233,000 per second - researchers are looking in to the phenomenon of Superbowl advertising, and whether it's actually really worth it.

Afternoons with Julie-anne Sprague will break down the issues that matter to you.

It’s a conversation with the people of Perth where you’ll get to know more than just the headline. It connects you with some of the country’s leading experts in health, property and technology.

As well as the latest news, you’ll get informative tips and advice on everything from keeping your garden in bloom to the best travel spots, as well as behind-the-scenes takes on your favourite sports teams.

You’ll have a laugh and you’re guaranteed to learn something new when you tune in with Julie-anne from 12pm-3pm.

Afternoons with Julie-anne Sprague will break down the issues that matter to you.
It’s a conversation with the people of Perth where you’ll get to know more than just the headline. It connects you with some of the country’s leading experts in health, property and technology.
As well as the latest news, you’ll get informative tips and advice on everything from keeping your garden in bloom to the best travel spots, as well as behind-the-scenes takes on your favourite sports teams.
You’ll have a laugh and you’re guaranteed to learn something new when you tune in with Julie-anne from 12pm-3pm.

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