State of the Arts - Unseasoned Greetings cards with Jacqui Nelligan

Published Feb 4, 2025, 5:01 AM

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Five Double A's State of the Arts. Arts can take on many different forms, and today we're talking about art in the form of a greeting card. And Jackie Nelligan joins me in the studio. She's one half of the Unseasoned Greetings team.

Hello Jackie, Hello Stacy, thanks for having me, Thank you for coming in.

I'm so excited to talk to you again because we spoke I was about this time last year.

Maybe, yeah, I think it was end of January last year. Yeah, we're in a completely different place then.

Yes, yeah, absolutely, yeah, yeah, And I wanted to talk to you again this year because we had such a big response to people when we spoke about the Unseasoned Greetings greetings cards last year. It's so nice to be able to go out and buy a greetings card that's local. It's made by South Australians, designed by South Australians, printed here, and then if you look at the front of them, you know it. It's classically South Australian. Is that why you wanted to start the company.

Well, we originally started the company because I wanted to celebrate getting a handwritten card. So we originally started out as a card sending service. But it didn't work out because, as it turns out, people love the idea, but then they don't know their friend's addresses. Oh, so it was like I would love to send my friend a card, but I don't know where to send it to. So I was like wow. So we changed our business model to create cards that, you know, blank cards that we'd send to people and then they can write in them themselves. We still do the card sending service if you want us to post it on your behalf, that's still part of what we do, but we pivoted a little bit and gave it this South Australian flavor. Yeah, that people love because initially we didn't do South Australian themed cards. They were just regular stock of the meal kind of cards and there was nothing, nothing unique about them. And then I guess yeah, Joe and I kind of sat down and was like, let's we both love South Australia. Like he's a city scape photographer, I grew up here. I love South Australia. It's part of my DNA. But let's let's take that angle and it has taken off and it has not stopped.

Good, good, and you can tell you can tell it's classically South Australian. The new Valentine's Day round the range that you've brought out is so funny.

Oh my god. These were so much fun to make. But I am notorious for laughing at my own jokes. So I was sitting at my computer just laughing myself silly, and my husband shares an office with me, and he was, you know, shaking his head.

I think these are really good, No, they are. It was worth it. So if you haven't had a look yet, definitely go online unse and greetings and have a look. I've got some here with me, a photo of Mount Lofty with you take my breath away. Yes, it's so relatable. Anyone who's done Lofty knows how little breath you have at the end of it.

And we fool ourselves every time. Every time I have attempted Lofty, I feel like I can be fine, and you get to the summer and you're like, it is not fine. It is aborts.

The idea that you've tried to turn or managed to turn a pie floater into something romantic. Yeah, thats a real effort.

I wanted to make the pie. I wanted to put a pie on it. And make it like a boat, but it didn't really work out. So yeah, for the listeners, it's just a picture of pea soup and it says you still float my pie.

It's very good, it's very good. You're a garden of unearthly delights.

Yeah, I mean read into that how you were.

Yep, most of them are open to interpret.

Yeah, little winky faith. Yeah, you can be a bit cheeky.

I do. I love the cheek You're hotter than Dna Datta with a photo of the pink roadhouse.

Yes, that is very topical, especially this week. It feels like.

Does it absolutely does. And this one I think we can all relate to. Anyone who's ever lived in Adelaide has complained about roadworks.

Oh my goodness.

Yes, like roadworks on South Road. My love for you is never ending. It feels like that stretch of road will never be finished.

I know, right. Yeah, this card has gone Banana's online. People are loving it.

There will be marriages that start and end before that road's done.

Yeah.

Yeah, I don't celebrate Valentine's Day. It's not something we really do. And my relationship with my husband, to me, it's just a bit no. But these cards make me want to celebrate Valentine's and then of course you're my forever unless Tony modricles with just a photo of the number six at TROS, Guernsey.

Do you know I have him dying to create a moder card. It's been on my list for a really really long time and you know, there's no shortage of ideas, but it's only trying to work out how to translate them to a card and attach an occasion to them. So I was like, okay, like Madra, he is such an icon and such a core memory for me growing up, and I was like, he is the ultimate South Australian dream boat, right, so we have to turn this into a Valentine's Day card. And when I came up with this idea, I yeah, I was wheezing. I almost needed my puffer, like I could not breathe.

And how has it been received?

It has gone absolutely crazy. So one of our stockers, the moon To Collective shout out to Katherine Mount. She posted it on Facebook and it has over a thousand comments of people just tagging each other in there and just reminiscing about the you know, the good old days, you know, nineteen ninety five the Glory Years.

Did I see she needed a restock or someone needed a restock.

Yeah, we've done several restoles you. Yeah. And the really cool thing about this card as well, so catherinem Into Collective has mentioned it as well, and us like our online store, is that it's been sent into State, but there are so many people into State that are buying this card as well, expats like, yeah, just footys Australian footy fans. Here we go. I've got it up on the live stream.

Jump on Facebook or YouTube and have a look at the five double a live stream. We've got a few of the new cards there. It's so funny.

Yeah, but it's obvious. I thought it was a core memory for me, you know, because it feels like the cards feel deeply personal to me. But it's really cool that it's a collective thing and I can share this with people.

It's nice. It's really nice. And we're so parochial that I don't totally understand why. I mean, the Christmas range that you brought out last year, I bought so many of those, sent them to my family into State and they loved it. You know. My sister loved the Mall's balls one. My dad loved the giant Santa and even though they're not from here, they still recognize those iconic landmarks and can enjoy it.

For get the jokes. Yeah, yeah, it's good.

I'm glad we've now got something classically South Australian and personal. We can send to each other exactly. And if you want to grab a Valentine's Day card, there's still time.

There is still time. What is at the fourth today the fourteenth, so you get ten days, guys.

Go online unseasoned greetings or you've got a few Stocker we do.

We've got eleven Stockers now, which is incredible. So when we spoke to you last year, most of our sales were coming through the website and I think we had about two Stockers. Now we've got eleven and most of yeah, about seventy percent of our news coming through wholesale, which is so cool. It never the feeling never gets old. But we our newest Stockers is actually the South Australian Museum, and before I came here, I popped into there just to have a look and it's you can't beat that feeling seeing your work, you know, the things that you do in some way, like the museum gift shop is just wow.

You should be really proud of that. So good to see just two South Australians who had an idea and it's great to see it's taking off for you.

It's it's incredible because you know, Joel and I both identify as being somewhat misfits and you know, trying to find our way in the world and whatnot. And like this business has been so healing in a way for me because I've I've realized it a big part of my identity of South Australia and I'm able to share that with other people and connect with heaps of people that I never would have spoken to before, all different ages, from all different parts of Adelaide and South Australia and we connect. I have never really felt like I belong somewhere until now, and it's just I can't describe how beautiful that feeling is.

It is really beautiful. So well put, I'm glad you've found your place, and your place is helping us have humor in greetings cards because they're.

So joy because there's a lot of things in life the aunt joyous.

Yes, So yeah, if we need to celebrate the good times exactly. Celebrate it with a nice card is the best way to do it. Absolutely, Jackie, thank you so much for coming in and congrats again. It's great to see that that business is doing well and keep them coming.

Oh we're working on the Mother's Day range now. Oh good going. I'll have to let my husband know. Yeah. Perfect.

Oh thanks Jackie, really appreciate your time.

Thank you very much.

It's Jackie Helligan, one half and co founder of Unseasoned Greetings, and as I say, you can jump online now find out where those stockists are or buy some cards online Unseasoned Greetings dot com, dot au dot

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