Ashish Thomas is the International Head of Marketing for 'The Chosen'. Helping the hit show find its global audience, Ashish talks about the scene that made him want to work with the show, how his parents work in the Himalayas shaped his faith and the big question of season 6: why did Jesus have to die?

Key Takeaways:

• Uniqueness of "The Chosen": The series provides a fresh narrative by telling biblical stories from the perspective of those around Jesus, making the stories feel more personal and relatable.
• Marketing a Significant Subject: Marketing "The Chosen" involves a dual challenge of remaining true to its message while engaging a diverse global audience.
• Personal Connection: Ashish Thomas shares his journey from skepticism to passionate advocacy for the series, revealing the power of storytelling in changing perceptions.
• Cultural Impact: The series has initiated a new wave of faith-inspired media content, transcending traditional storytelling by deeply engaging with both Christian and mainstream audiences.
• Exploring Profound Questions: By focusing on the 'why' of pivotal biblical events, "The Chosen" encourages viewers to explore significant existential and faith-related questions.

Notable Quotes:

• "When you watch it, it's like the stained glass stories coming alive." - Ashish Thomas
• "The Chosen will explore the why. Why did Jesus have to die?" - Ashish Thomas
• "The pursuit of Jesus for the One that He always goes to." - Ashish Thomas
• "We just have to bring our five and our two and let God do the multiplication." - Ashish Thomas
• "It is a great way for someone to engage with the story of Jesus." - Ashish Thomas