Primestars and The YouthStart Foundation in South Africa have initiated a programme called "What about the boys?" with the hope that it will change the narrative of how real men are currently portrayed in society.
The programme is also aimed at addressing gender based violence by encouraging boys to make better choices at an early age.
"What about the boys" uses edutainment as a tool for social impact.
It seeks to address the overlooked crisis affecting boy children across rural, semi-urban, and urban contexts.
Sisi Segalo has more on the story...

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