Psychology of money: how do African social and economic realities influence our attitudes towards money INTRO: Money is often measured in numbers: how much we earn, spend, save and accumulate. But across Africa, our relationship with money is shaped by more than just our income. Our upbringing, cultural values, economic circumstances and lived experiences all influence the financial decisions we make. In many African communities, these decisions are also shaped by the expectation to support extended family, contribute to household responsibilities and provide for relatives, often while trying to save, invest and build generational wealth. But how do these uniquely African social and economic realities influence our attitudes towards money? Lulu Gaboo spoke to Dr Tshepiso Matentjie, a Psychologist, Life Coach and Personal Change Catalyst.Money is often measured in numbers: how much we earn, spend, save and accumulate. But across Africa, our relationship with money is shaped by more than just our income. Our upbringing, cultural values, economic circumstances and lived experiences all influence the financial decisions we make. In many African communities, these decisions are also shaped by the expectation to support extended family, contribute to household responsibilities and provide for relatives, often while trying to save, invest and build generational wealth. But how do these uniquely African social and economic realities influence our attitudes towards money? Lulu Gaboo spoke to Dr Tshepiso Matentjie, a Psychologist, Life Coach and Personal Change Catalyst.