South Africa's Minister of Mineral and Petroleum Resources, Gwede Mantashe, has called for unified action and a stronger marketing drive to protect and promote the value of natural diamonds.

Speaking at a high-level stakeholder consultation on Tuesday Mantashe underscored that natural diamonds remain a national treasure, even amid economic challenges.

He urged industry players to commit to a coherent strategy and a dedicated marketing fund to showcase the preciousness of South Africa's diamonds globally.

Channel Africa's reporter Micheal Mbewe has more....

South Africa's Minister of Mineral and Petroleum Resources, Gwede Mantashe, has called for unified action and a stronger marketing drive to protect and promote the value of natural diamonds.
Speaking at a high-level stakeholder consultation on Tuesday Mantashe underscored that natural diamonds remain a national treasure, even amid economic challenges.
He urged industry players to commit to a coherent strategy and a dedicated marketing fund to showcase the preciousness of South Africa's diamonds globally.
Channel Africa's reporter Micheal Mbewe has more....