The world's leading business events trade show, IMEX Frankfurt 2025, concludes today after three days of global networking and industry innovation.

Held from 20 to 22 May, the event hosted thousands of professionals in the meetings, incentives, conferences, and exhibitions (MICE) sector. South African Tourism, through the South African National Convention Bureau (SANCB), showcased the country as a top destination for business events.

To speak to us about their participation at the event, Thandiwe Mathibela, Global Manager for PR, Communications and Stakeholder Relations at South African Tourism.