Some small and medium enterprises (SMEs) in South Africa have urged the Minister of Small Business Development, Stella Ndabeni-Abrahams, to prioritize localization.

They believe that focusing on localization will improve customer experience by offering content, products, and services that are more relatable and accessible.

Channel Africa business reporter Innocent Semosa sat down with the minister of small business development, Stella Ndabeni Abrahams, and filed this report.

Some small and medium enterprises (SMEs) in South Africa have urged the Minister of Small Business Development, Stella Ndabeni-Abrahams, to prioritize localization.
They believe that focusing on localization will improve customer experience by offering content, products, and services that are more relatable and accessible.
Channel Africa business reporter Innocent Semosa sat down with the minister of small business development, Stella Ndabeni Abrahams, and filed this report.