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Dr Thebe Ikalafeng launches his second book, Rooted and Rising: Reclaiming Our Culture and Redefining Our Global Influence

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Africa branding specialist, Dr Thebe Ikalafeng, has released his second book, Rooted and Rising: Reclaiming Our Culture and Redefining Our Global Influence. Described as both a cultural manifesto and a career strategy guide, the book encourages Africans to lead authentically by drawing strength from their heritage. In Rooted and Rising, Dr Ikalafeng calls on Africans to reclaim cultural confidence, reconnect with ancestral wisdom, and redefine their global impact on their own terms. Tsepiso Makwetla spoke to Africa branding specialist and author of Rooted and Rising: Reclaiming Our Culture and Redefining Our Global Influence and The Traveller: Crossing Borders and Connecting Africa, Dr Thebe Ikalafeng

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