In this episode of Advertising Is Dead, Varun is joined by Kaushik Mukherjee, Co-Founder & COO of SUGAR.
He tells us the company's genesis, how it became a well-known, trusted, go-to makeup brand for India, conceptualizing products according to the consumer, educating the users via social media, and so much more.

Find Kaushik on Instagram | Twitter | LinkedIn
Check Out SUGAR on their Website & Instagram 
You can follow Varun Duggirala on Twitter at: https://twitter.com/varunduggi and on Instagram at https://instagram.com/varunduggi


Find full videos on the AiD YouTube Channel

The show is available across platforms:
Spotify | Apple Podcasts | Google Podcasts | JioSaavn | Gaana | Amazon Music

You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android
or iOS: https://ivm.today/ios

Do follow IVM Podcasts on social media.

We are @IVMPodcasts on Facebook, Twitter, & Instagram.

<div>In this episode of Advertising Is Dead, Varun is joined by Kaushik Mukherjee, Co-Founder &amp; COO of SUGAR.<br>He tells us the company's genesis, how it became a well-known, trusted, go-to makeup brand for India, conceptualizing products according to the consumer, educating the users via social media, and so much more.<br><br></div><div>Find Kaushik on <a href="https://www.instagram.com/kaushikmkj/" target="_blank" rel="noopener noreferrer">Instagram</a> | <a href="https://twitter.com/kaushikmkj" target="_blank" rel="noopener noreferrer">Twitter</a> | <a href="https://www.linkedin.com/in/kaushikmkj/?originalSubdomain=in" target="_blank" rel="noopener noreferrer">LinkedIn</a></div><div><br></div><div>Check Out SUGAR on their <a href="https://in.sugarcosmetics.com/" target="_blank" rel="noopener noreferrer">Website</a> &amp; <a href="https://www.instagram.com/trysugar/" target="_blank" rel="noopener noreferrer">Instagram </a></div><div><br></div><div><div>You can follow Varun Duggirala on Twitter at: <a href="https://twitter.com/varunduggi" target="_blank" rel="noopener noreferrer">https://twitter.com/varunduggi</a> and on Instagram at <a href="https://instagram.com/varunduggi" target="_blank" rel="noopener noreferrer">https://instagram.com/varunduggi</a><br></div><div><p>Find full videos on the <a href="https://www.youtube.com/channel/UCCBYXtJvwxdzzlWo5TxitTw" target="_blank" rel="noopener noreferrer">AiD YouTube Channel</a></p><p>The show is available across platforms:<br><a href="https://open.spotify.com/show/5SmETmi443hNielAmsElNG?si=a88e6c6776304d9a" target="_blank" rel="noopener noreferrer">Spotify</a> | <a href="https://podcasts.apple.com/in/podcast/advertising-is-dead-with-varun-duggirala/id1440706394" target="_blank" rel="noopener noreferrer">Apple Podcasts</a> | <a href="https://podcasts.google.com/search/advertising%20is%20dead" target="_blank" rel="noopener noreferrer">Google Podcasts</a> | <a href="https://www.jiosaavn.com/shows/advertising-is-dead-with-varun-duggirala/1/jnnBfsbEvUM_" target="_blank" rel="noopener noreferrer">JioSaavn</a> | <a href="https://gaana.com/podcast/advertising-is-dead-season-1" target="_blank" rel="noopener noreferrer">Gaana</a> | <a href="https://music.amazon.in/podcasts/d7e51fb5-68d2-4a32-8589-4a9e5f98b696/advertising-is-dead-with-varun-duggirala" target="_blank" rel="noopener noreferrer">Amazon Music</a></p><p>You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: <a href="https://ivm.today/android" target="_blank" rel="noopener noreferrer">https://ivm.today/android</a><br>or iOS: <a href="https://ivm.today/ios" target="_blank" rel="noopener noreferrer">https://ivm.today/ios</a></p><p>Do follow IVM Podcasts on social media.</p><p>We are @IVMPodcasts on <a href="https://www.facebook.com/ivmpodcasts/" target="_blank" rel="noopener noreferrer">Facebook</a>, <a href="https://twitter.com/IVMPodcasts" target="_blank" rel="noopener noreferrer">Twitter</a>, &amp; <a href="https://www.instagram.com/ivmpodcasts/?hl=en" target="_blank" rel="noopener noreferrer">Instagram</a>.</p></div><a href="https://instagram.com/varunduggi" target="_blank" rel="noopener noreferrer"><div><br></div></a></div>

Advertising is dead - It’s all business now. The world of business & startups is in constant motion and evolution, from digital disruption to brand communication. And while the fundamentals stay the same, there is a need to unravel where we are, how we got here, and most importantly, where we’re headed not just as a business ecosystem but also as professionals focused on our careers. Join me, Varun Duggirala, for your weekly dose of insights, perspectives and understanding of where the world of startups, brands, media and business is headed.

<p>Advertising is dead - It’s all business now. The world of business &amp; startups is in constant motion and evolution, from digital disruption to brand communication. And while the fundamentals stay the same, there is a need to unravel where we are, how we got here, and most importantly, where we’re headed not just as a business ecosystem but also as professionals focused on our careers. Join me, Varun Duggirala, for your weekly dose of insights, perspectives and understanding of where the world of startups, brands, media and business is headed.<br></p>

Advertising Is Dead, it's all Business now. With Varun Duggirala.

Advertising is Dead: It's all Business with Varun Duggirala

In this episode of Advertising Is Dead, Varun is joined by Kaushik Mukherjee, Co-Founder & COO of SUGAR.

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