In this episode of Advertising Is Dead, Varun is joined by Kartik Johari, VP – Marketing & Commerce - Friends, Nobel Hygiene. Kartik has been championing elder care comfort and raising awareness about incontinence for the last decade and has managed to create a successful brand-Friends (adult diapers) in the elder-care market that is known for its quality and consistency. With this complete made-in-India product, the young marketing head aims to raise the bar and add dignity and equality for senior citizens, 
In this episode, they talk about opportunities in the absorbent market space, the challenges of branding a product like 'Friends', stories from market research, Mental diet, and much more. 

Check out Nobel Hygiene & Friends on their website.
Find Kartik on Instagram | Twitter | Linkedin)
You can follow Varun Duggirala on Twitter at: https://twitter.com/varunduggi and on Instagram at https://instagram.com/varunduggi


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<div>In this episode of Advertising Is Dead, Varun is joined by Kartik Johari, VP – Marketing &amp; Commerce - Friends, Nobel Hygiene. Kartik has been championing elder care comfort and raising awareness about incontinence for the last decade and has managed to create a successful brand-Friends (adult diapers) in the elder-care market that is known for its quality and consistency. With this complete made-in-India product, the young marketing head aims to raise the bar and add dignity and equality for senior citizens,&nbsp;</div><a href="http://citizens.In" rel="noopener noreferrer" target="_blank"><span data-auto-link="true" data-href="http://citizens.In"><br></span></a><div>In this episode, they talk about opportunities in the absorbent market space, the challenges of branding a product like 'Friends', stories from market research, Mental diet, and much more. <br><br></div><div>Check out <a href="https://www.nobelhygiene.com/" target="_blank" rel="noopener noreferrer">Nobel Hygiene</a> &amp; <a href="https://friendsdiaper.in/" target="_blank" rel="noopener noreferrer">Friends</a> on their website.</div><div><br></div><div>Find Kartik on <a href="https://www.instagram.com/jkool247/" target="_blank" rel="noopener noreferrer">Instagram</a> | <a href="https://twitter.com/johari_kartik?s=20&amp;t=jl3vksScw8XWyKBS1mzG7Q" target="_blank" rel="noopener noreferrer">Twitter</a> | <a href="https://www.linkedin.com/in/kartik-johari-22b25746/_" target="_blank" rel="noopener noreferrer">Linkedin</a>)</div><div><span><br>You can follow Varun Duggirala on Twitter at: </span><a href="https://twitter.com/varunduggi" target="_blank" rel="noopener noreferrer">https://twitter.com/varunduggi</a><span> and on Instagram at </span><a href="https://instagram.com/varunduggi" target="_blank" rel="noopener noreferrer">https://instagram.com/varunduggi</a><br></div><div><p>Find full videos on the <a href="https://www.youtube.com/channel/UCCBYXtJvwxdzzlWo5TxitTw" target="_blank" rel="noopener noreferrer">AiD YouTube Channel</a></p><p>The show is available across platforms:<br><a href="https://open.spotify.com/show/5SmETmi443hNielAmsElNG?si=a88e6c6776304d9a" target="_blank" rel="noopener noreferrer">Spotify</a> | <a href="https://podcasts.apple.com/in/podcast/advertising-is-dead-with-varun-duggirala/id1440706394" target="_blank" rel="noopener noreferrer">Apple Podcasts</a> | <a href="https://podcasts.google.com/search/advertising%20is%20dead" target="_blank" rel="noopener noreferrer">Google Podcasts</a> | <a href="https://www.jiosaavn.com/shows/advertising-is-dead-with-varun-duggirala/1/jnnBfsbEvUM_" target="_blank" rel="noopener noreferrer">JioSaavn</a> | <a href="https://gaana.com/podcast/advertising-is-dead-season-1" target="_blank" rel="noopener noreferrer">Gaana</a> | <a href="https://music.amazon.in/podcasts/d7e51fb5-68d2-4a32-8589-4a9e5f98b696/advertising-is-dead-with-varun-duggirala" target="_blank" rel="noopener noreferrer">Amazon Music</a></p><p>You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: <a href="https://ivm.today/android" target="_blank" rel="noopener noreferrer">https://ivm.today/android</a><br>or iOS: <a href="https://ivm.today/ios" target="_blank" rel="noopener noreferrer">https://ivm.today/ios</a></p><p>Do follow IVM Podcasts on social media.</p><p>We are @IVMPodcasts on <a href="https://www.facebook.com/ivmpodcasts/" target="_blank" rel="noopener noreferrer">Facebook</a>, <a href="https://twitter.com/IVMPodcasts" target="_blank" rel="noopener noreferrer">Twitter</a>, &amp; <a href="https://www.instagram.com/ivmpodcasts/?hl=en" target="_blank" rel="noopener noreferrer">Instagram</a>.</p></div><a href="https://instagram.com/varunduggi"><div><br></div></a><div></div><div><br></div>

Advertising is dead - It’s all business now. The world of business & startups is in constant motion and evolution, from digital disruption to brand communication. And while the fundamentals stay the same, there is a need to unravel where we are, how we got here, and most importantly, where we’re headed not just as a business ecosystem but also as professionals focused on our careers. Join me, Varun Duggirala, for your weekly dose of insights, perspectives and understanding of where the world of startups, brands, media and business is headed.

<p>Advertising is dead - It’s all business now. The world of business &amp; startups is in constant motion and evolution, from digital disruption to brand communication. And while the fundamentals stay the same, there is a need to unravel where we are, how we got here, and most importantly, where we’re headed not just as a business ecosystem but also as professionals focused on our careers. Join me, Varun Duggirala, for your weekly dose of insights, perspectives and understanding of where the world of startups, brands, media and business is headed.<br></p>

Advertising Is Dead, it's all Business now. With Varun Duggirala.

Advertising is Dead: It's all Business with Varun Duggirala

In this episode, they talk about opportunities in the absorbent market space, the challenges of branding a product like 'Friends', stories from market research, Mental diet, and much more.

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