Defending simplicity, fun business names, advertising the upside of AI & why we think brand purpose is important (but it’s actually not). 

<p>Defending simplicity, fun business names, advertising the upside of AI &amp; why we think brand purpose is important (but it&rsquo;s actually not).&nbsp;</p>

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

<p>Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world&rsquo;s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.</p>

Advertisement