Today Russ and Freddie dive deep into modern marketing strategies, dissecting how ad budgets are shifting from traditional TV to creator-driven campaigns, highlighting viral approaches from Vaseline and Cadbury. The discussion explores the mechanics of creative briefs, the power of returning to a brand's core identity, and how shifts in parent ownership impact major brands.

We watch: 
Tennis Etiquette Reel
Cadbury

Today Russ and Freddie dive deep into modern marketing strategies, dissecting how ad budgets are shifting from traditional TV to creator-driven campaigns, highlighting viral approaches from Vaseline and Cadbury. The discussion explores the mechanics of creative briefs, the power of returning to a brand's core identity, and how shifts in parent ownership impact major brands.
We watch:&nbsp;
<ul>
<li><a href="https://www.instagram.com/reels/Dc2C26exK30/">Tennis Etiquette Reel</a></li>
<li><a href="https://www.youtube.com/watch?si=XDYgYfqkojMhLIGr&amp;v=H4nOUL-HYnA&amp;feature=youtu.be">Cadbury</a></li>
</ul>

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world&rsquo;s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.