We’ll unpack Telstra’s collab with The Avalanches and their creation of an E-Synth, examine Philadelphia’s new 'Phillyboy' platform and look at how VB expands into mid-strength beer while protecting its hard-earned thirst positioning.

We watch: 
'Second Life Sounds' from Telstra - https://www.youtube.com/watch?v=UmpAlyr44Kc
'The Adventures of the Phillyboy: Origin Story' from Philadelphia Cream Cheese - https://www.youtube.com/watch?v=aZ7Z5LTJWHMhttps://www.youtube.com/watch?v=-foLP_UABpc
'When the day is done but the job isn't' from VB, CUB - https://www.bandt.com.au/when-the-day-is-done-but-the-job-isnt-vb-campaign-introduces-new-mid-strength-beer/

We look at: 
Rio Anti-Vape Campaign
McDonald’s “You Know Where” OOH 

We&rsquo;ll unpack Telstra&rsquo;s collab with The Avalanches and their creation of an E-Synth, examine Philadelphia&rsquo;s new 'Phillyboy' platform and look at how VB expands into mid-strength beer while protecting its hard-earned thirst positioning.
We watch:&nbsp;
<ul>
<li>'Second Life Sounds'<a href="https://www.youtube.com/@Telstra"></a> from Telstra - https://www.youtube.com/watch?v=UmpAlyr44Kc</li>
<li>'The Adventures of the Phillyboy: Origin Story' from Philadelphia Cream Cheese - <a href="https://www.youtube.com/watch?v=aZ7Z5LTJWHM">https://www.youtube.com/watch?v=aZ7Z5LTJWHMhttps://www.youtube.com/watch?v=-foLP_UABpc</a></li>
<li>'When the day is done but the job isn't' from VB, CUB - <a href="https://www.bandt.com.au/when-the-day-is-done-but-the-job-isnt-vb-campaign-introduces-new-mid-strength-beer/">https://www.bandt.com.au/when-the-day-is-done-but-the-job-isnt-vb-campaign-introduces-new-mid-strength-beer/</a></li>
</ul>
We look at:&nbsp;
<ul>
<li>Rio Anti-Vape Campaign</li>
<li>McDonald&rsquo;s &ldquo;You Know Where&rdquo; OOH </li>
</ul>

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world&rsquo;s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.