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Russ and Freddie have ideas on how to market women's soccer, and make their pay packets reflect their success. They debate why Paul Keating thinks Australia has a 'timid' image problem - and how to change it.

Russ and Freddie have ideas on how to market women's soccer, and make their pay packets reflect their success. They debate why Paul Keating thinks Australia has a 'timid' image problem - and how to change it.

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world&rsquo;s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.