Welcome back! In today’s episode, we explore how brands are increasingly turning to AI in advertising and whether it helps or hurts their identity. We look at brand tracking metrics to see if AI-generated ads actually build distinctiveness and lasting consumer awareness. Later, we dive into the power of celebrity: is stepping away from star-studded campaigns a smart strategic pivot, or a costly mistake? 

We watch: 
Svedka
Lets Eat

 

Welcome back! In today&rsquo;s episode, we explore how brands are increasingly turning to AI in advertising and whether it helps or hurts their identity. We look at brand tracking metrics to see if AI-generated ads actually build distinctiveness and lasting consumer awareness. Later, we dive into the power of celebrity: is stepping away from star-studded campaigns a smart strategic pivot, or a costly mistake?&nbsp;
We watch:&nbsp;
<ul>
<li><a href="https://m.youtube.com/watch?v=pkeWRI2yJGM&amp;ra=m">Svedka</a></li>
<li><a href="https://www.youtube.com/watch?app=desktop&amp;v=MO2C5Lm4KxU&amp;ra=m">Lets Eat</a></li>
</ul>
&nbsp;

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world&rsquo;s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.