Bunnings has toppled Woolworths as Australia's most trusted brand. Russ and Freddie discuss why Bunnings is the best marketer in the country, the genius of the sausage sizzle and what Woolies should be doing to reclaim the mantle. 

The Brief: Nuclear Power is one of the most contentious political, social and environmental issues in the world. Russ challenges Freddie to sell it. 

Bunnings has toppled Woolworths as Australia's most trusted brand. Russ and Freddie discuss why Bunnings is the best marketer in the country, the genius of the sausage sizzle and what Woolies should be doing to reclaim the mantle. 
The Brief: Nuclear Power is one of the most contentious political, social and environmental issues in the world. Russ challenges Freddie to sell it.

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world&rsquo;s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.