Jen Rubio, Co-founder of Away, jets in to the studio (and yes she did come toting bags on the way to her 50th flight of the year) to chat with Alexa and Laura on how brand is a crucial agent of growth in the business - - maybe even more than the physical product, focusing on the customer experience and relationship with data,  investing in talent for their mindset and capability not necessarily their resume, and how the industry isn’t thinking about TV (YES TV) the way DTC brands are and seeing it’s value.  All this and her clear-headed, with product recommendation included, #KILLBUYDIY.  Get carried AWAY with this one ADLANDIA.

 Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

<p>Jen Rubio, Co-founder of Away, jets in to the studio (and yes she did come toting bags on the way to her 50th flight of the year) to chat with Alexa and Laura on how brand is a crucial agent of growth in the business - - maybe even more than the physical product, focusing on the customer experience and relationship with data,  investing in talent for their mindset and capability not necessarily their resume, and how the industry isn’t thinking about TV (YES TV) the way DTC brands are and seeing it’s value.  All this and her clear-headed, with product recommendation included, #KILLBUYDIY.  Get carried AWAY with this one ADLANDIA.</p><p> </p> Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">https://www.iheartpodcastnetwork.com</a>

Two of the advertising industry’s most innovative and thought-provoking voices provide an unfiltered perspective on the signals in the noise -- exclusively on the iHeartPodcast Network.Laura Correnti and Alexa Christon host conversations with the advertising industry’s best practitioners on the new and next in marketing, media, and creativity every other Tuesday. Each episode, Laura and Alexa spot marketplace trends, introduce inspiring talent, and debate ideas and business models - providing listeners with actionable perspectives to bring back to everything from brainstorms to boardrooms.Adlandia is a practitioner's podcast where critical thinking meets creativity, and pitch points, talk tracks, and the “way it’s been done before” aren’t allowed.Follow the show on Twitter @adlandiapodcast and please subscribe for future episodes. #iHeartAdlandia

ADLANDIA

Jetsetting Jen Rubio of Away on how brand might be more important than physical product.

While you were Away: DTC Playbook

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/bf939fd3-e474-44aa-be78-ae28015ad201/transcript

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