Deirdre Latour, former GE Chief Communications Officer, reputation consultant and host of podcast FlackU!, visits us to talk about brand and executive communications in 2018. On this episode we talk about the relationship between corporate communications and marketing, and how that manifests in culture. Deirdre shares insights on why brands should avoid packaging the message and focus on authenticity. We discuss the balance of gut and data with a focus on courage, and what skills are required for great communicators (vulnerability, empathy and more) in today's marketplace. Listen to why Deirdre believes every brand can stand for something, and how we can all become better professional communicators externally and internally. This episode may have you starting an F U fund, thinking about being present and changing your email habits. Don't miss an all new #KillBuyDIY.

 Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

<p>Deirdre Latour, former GE Chief Communications Officer, reputation consultant and host of podcast FlackU!, visits us to talk about brand and executive communications in 2018. On this episode we talk about the relationship between corporate communications and marketing, and how that manifests in culture. Deirdre shares insights on why brands should avoid packaging the message and focus on authenticity. We discuss the balance of gut and data with a focus on courage, and what skills are required for great communicators (vulnerability, empathy and more) in today's marketplace. Listen to why Deirdre believes every brand can stand for something, and how we can all become better professional communicators externally and internally. This episode may have you starting an F U fund, thinking about being present and changing your email habits. Don't miss an all new #KillBuyDIY.</p><p> </p> Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">https://www.iheartpodcastnetwork.com</a>

Two of the advertising industry’s most innovative and thought-provoking voices provide an unfiltered perspective on the signals in the noise -- exclusively on the iHeartPodcast Network.Laura Correnti and Alexa Christon host conversations with the advertising industry’s best practitioners on the new and next in marketing, media, and creativity every other Tuesday. Each episode, Laura and Alexa spot marketplace trends, introduce inspiring talent, and debate ideas and business models - providing listeners with actionable perspectives to bring back to everything from brainstorms to boardrooms.Adlandia is a practitioner's podcast where critical thinking meets creativity, and pitch points, talk tracks, and the “way it’s been done before” aren’t allowed.Follow the show on Twitter @adlandiapodcast and please subscribe for future episodes. #iHeartAdlandia

ADLANDIA

Alexa & Laura chat with reputation consultant Deirdre Latour

 TLDR: Communications [and courage] in 2018

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/977edc4e-a502-4633-b5d8-ae2801598515/transcript

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