Crazy eights! On this episode, L+A jam with Meredith Kopit Levien, CRO of The New York Times, on the fall of advertising and future proofing ad models for consumer experience (bye line items!). Levien dives into T-Brand's role at the top of the funnel, acquisitions and why she loves The Daily! Plus L + A talk what's getting their goat 🐐  on creative ad formats - just say no to pre-roll longer than content.  Don't miss an all new #KillBuyDIY. 

 Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

<p>Crazy eights! On this episode, L+A jam with Meredith Kopit Levien, CRO of The New York Times, on the fall of advertising and future proofing ad models for consumer experience (bye line items!). Levien dives into T-Brand's role at the top of the funnel, acquisitions and why she loves The Daily! Plus L + A talk what's getting their goat 🐐  on creative ad formats - just say no to pre-roll longer than content.  Don't miss an all new #KillBuyDIY. </p><p> </p> Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">https://www.iheartpodcastnetwork.com</a>

Two of the advertising industry’s most innovative and thought-provoking voices provide an unfiltered perspective on the signals in the noise -- exclusively on the iHeartPodcast Network.Laura Correnti and Alexa Christon host conversations with the advertising industry’s best practitioners on the new and next in marketing, media, and creativity every other Tuesday. Each episode, Laura and Alexa spot marketplace trends, introduce inspiring talent, and debate ideas and business models - providing listeners with actionable perspectives to bring back to everything from brainstorms to boardrooms.Adlandia is a practitioner's podcast where critical thinking meets creativity, and pitch points, talk tracks, and the “way it’s been done before” aren’t allowed.Follow the show on Twitter @adlandiapodcast and please subscribe for future episodes. #iHeartAdlandia

ADLANDIA

L+A talk to Meredith Kopit Levien, CRO of The New York Times!

The (NY) Times, They Are A Changin'

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/20d52f1a-c16f-4756-ad40-ae28015d913c/transcript