Alexa and Laura are joined by another #girlboss who is changing the face of retail and eCommerce, Rachel Tipograph, Founder & CEO of MikMak. Rachel downloads on why she is betting her career on commerce through social video, why click attribution makes no sense, what CMOs should give a f$@! about right now (and fire their creative agencies) and how content should connect to the bottom line.  Hear why she's focused on the “other side”, predictions for the 2017 holiday season (d2c brands, bundle up) and her special #KillBuyDIY.