In this week's CMO Confidential special episode our hosts jam with GE CMO, Dunkin' Brands Board Member, and industry trailblazer, Linda Boff. Linda talks about being the Etsy of marketing, where to zig when others zag, what she looks for in talent and partners, and where brands can drive value. She dishes on embracing failure, why the upfront never made sense to her and what she's obsessing over for the future. Plus what work she's loving and her take on #KillBuyDIY. Bonus: Don't miss what artist embodies Linda when it's go time! Lucky #13

 Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

<p>In this week's CMO Confidential special episode our hosts jam with GE CMO, Dunkin' Brands Board Member, and industry trailblazer, Linda Boff. Linda talks about being the Etsy of marketing, where to zig when others zag, what she looks for in talent and partners, and where brands can drive value. She dishes on embracing failure, why the upfront never made sense to her and what she's obsessing over for the future. Plus what work she's loving and her take on #KillBuyDIY. Bonus: Don't miss what artist embodies Linda when it's go time! Lucky #13</p><p> </p> Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">https://www.iheartpodcastnetwork.com</a>

Two of the advertising industry’s most innovative and thought-provoking voices provide an unfiltered perspective on the signals in the noise -- exclusively on the iHeartPodcast Network.Laura Correnti and Alexa Christon host conversations with the advertising industry’s best practitioners on the new and next in marketing, media, and creativity every other Tuesday. Each episode, Laura and Alexa spot marketplace trends, introduce inspiring talent, and debate ideas and business models - providing listeners with actionable perspectives to bring back to everything from brainstorms to boardrooms.Adlandia is a practitioner's podcast where critical thinking meets creativity, and pitch points, talk tracks, and the “way it’s been done before” aren’t allowed.Follow the show on Twitter @adlandiapodcast and please subscribe for future episodes. #iHeartAdlandia

ADLANDIA

Laura and Alexa jam with GE CMO Linda Boff

Lose Yourself in the Moment with Linda Boff

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/c6313f06-602c-4fff-a2d3-ae28015cf672/transcript

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