With creative agencies buying up data shops and data shops buying up creative agencies, the advertising/marketing industry is in a constant struggle over gut vs. science.  And while we all continue to debate the answer, Kern Schireson (Chairman & CEO) and Ross Martin (President and CXO) created Known to put creative, strategy and data science on the same playing field.




Join us as Kern and Ross talk about why Known’s approach is a world away from the legacy model of tacking on capabilities, how to design for outcomes and intelligence, why they're pairing data scientists and creative directors, and how they're building multi-layered campaigns to deliver great consumer experiences. 




Plus, this episode includes the first of a four-part mini-series on making attention actionable with Adlandia partner, Yieldmo. Please visit www.yieldmo.com for more information. 




For more of the new and next in media, marketing and creativity, sign-up for Newlandia (it's free!) - a digital content and community platform from Adlandia and New Stand. www.newstand.com/newlandia




Don't miss this week's The Burning Question with Kindred CEO Ian Schafer. Follow @ischafer and @adlandiapodcast on Twitter to join the conversation. 

 Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

With creative agencies buying up data shops and data shops buying up creative agencies, the advertising/marketing industry is in a constant struggle over gut vs. science.  And while we all continue to debate the answer, Kern Schireson (Chairman &amp; CEO) and Ross Martin (President and CXO) created Known to put creative, strategy and data science on the same playing field. Join us as Kern and Ross talk about why Known’s approach is a world away from the legacy model of tacking on capabilities, how to design for outcomes and intelligence, why they're pairing data scientists and creative directors, and how they're building multi-layered campaigns to deliver great consumer experiences.  Plus, this episode includes the first of a four-part mini-series on making attention actionable with Adlandia partner, Yieldmo. Please visit <a href="http://www.yieldmo.com/">www.yieldmo.com</a> for more information.  For more of the new and next in media, marketing and creativity, sign-up for Newlandia (it's free!) - a digital content and community platform from Adlandia and New Stand. <a href="http://www.newstand.com/newlandia">www.newstand.com/newlandia</a>  Don't miss this week's The Burning Question with Kindred CEO Ian Schafer. Follow @ischafer and @adlandiapodcast on Twitter to join the conversation.  Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">https://www.iheartpodcastnetwork.com</a>

Two of the advertising industry’s most innovative and thought-provoking voices provide an unfiltered perspective on the signals in the noise -- exclusively on the iHeartPodcast Network.Laura Correnti and Alexa Christon host conversations with the advertising industry’s best practitioners on the new and next in marketing, media, and creativity every other Tuesday. Each episode, Laura and Alexa spot marketplace trends, introduce inspiring talent, and debate ideas and business models - providing listeners with actionable perspectives to bring back to everything from brainstorms to boardrooms.Adlandia is a practitioner's podcast where critical thinking meets creativity, and pitch points, talk tracks, and the “way it’s been done before” aren’t allowed.Follow the show on Twitter @adlandiapodcast and please subscribe for future episodes. #iHeartAdlandia

ADLANDIA

In a Marketing World that is Known

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/44ff6846-b125-428e-871d-ae2801585ddd/transcript

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