This week ADLANDIA hangs with audio veteran + Panoply's Chief Content Officer (aka our version of the #podfather), Andy Bowers. He chatted with Laura + Alexa about the rise of podcasting, experimenting with subscription models (insert kid's pod network: Pinna) and his thoughts on how tech unlocks the key to audio scale (but didn't think it would take this long!). He also divulges why he wishes the word podcast could be killed and shares a delightful version of his kid-friendly podcast character, Sugar Monster, in this week's #KillBuyDIY. Plus Laura and Alexa jam about the difference between branded content and content (what's the big friggen difference?!) along with heightened accountability around investing in a brand's promise.

ADLANDIA Ask of the Episode: Tweet us about your first podcast experience including the show to @adlandiapodcast + tag a friend you introduced to podcasting! Also, don't forget to leave us a review of your thoughts on the show on your pod app of choice (this one that you're listening in right now!). Thanks #ADLANDIA! - L+ A

 Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

This week ADLANDIA hangs with audio veteran + Panoply's Chief Content Officer (aka our version of the #podfather), Andy Bowers. He chatted with Laura + Alexa about the rise of podcasting, experimenting with subscription models (insert kid's pod network: Pinna) and his thoughts on how tech unlocks the key to audio scale (but didn't think it would take this long!). He also divulges why he wishes the word podcast could be killed and shares a delightful version of his kid-friendly podcast character, Sugar Monster, in this week's #KillBuyDIY. Plus Laura and Alexa jam about the difference between branded content and content (what's the big friggen difference?!) along with heightened accountability around investing in a brand's promise.ADLANDIA Ask of the Episode: Tweet us about your first podcast experience including the show to @adlandiapodcast + tag a friend you introduced to podcasting! Also, don't forget to leave us a review of your thoughts on the show on your pod app of choice (this one that you're listening in right now!). Thanks #ADLANDIA! - L+ A Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">https://www.iheartpodcastnetwork.com</a>

Two of the advertising industry’s most innovative and thought-provoking voices provide an unfiltered perspective on the signals in the noise -- exclusively on the iHeartPodcast Network.Laura Correnti and Alexa Christon host conversations with the advertising industry’s best practitioners on the new and next in marketing, media, and creativity every other Tuesday. Each episode, Laura and Alexa spot marketplace trends, introduce inspiring talent, and debate ideas and business models - providing listeners with actionable perspectives to bring back to everything from brainstorms to boardrooms.Adlandia is a practitioner's podcast where critical thinking meets creativity, and pitch points, talk tracks, and the “way it’s been done before” aren’t allowed.Follow the show on Twitter @adlandiapodcast and please subscribe for future episodes. #iHeartAdlandia

ADLANDIA

This week ADLANDIA hangs with audio veteran + Panoply's Chief Content Officer, Andy Bowers

Golden Age of Audio (+ Sugar Monsters)

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/2571be76-18f3-4a28-9c4c-ae28015c5189/transcript

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