Alexa and Laura find out that there’s a whole lot more in the business of love that we can all learn from, when they sit down with OkCupid CMO, Melissa Hobley. Hobley and her team have struck a match, balancing marketing with data insights to make true human connections based on spotting signals in behavior. Come to find out if dating apps are killing romance, stay for the mind boggling stats in modern relationships. 

 Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

<p>Alexa and Laura find out that there’s a whole lot more in the business of love that we can all learn from, when they sit down with OkCupid CMO, Melissa Hobley. Hobley and her team have struck a match, balancing marketing with data insights to make true human connections based on spotting signals in behavior. Come to find out if dating apps are killing romance, stay for the mind boggling stats in modern relationships. </p><p> </p> Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">https://www.iheartpodcastnetwork.com</a>

Two of the advertising industry’s most innovative and thought-provoking voices provide an unfiltered perspective on the signals in the noise -- exclusively on the iHeartPodcast Network.Laura Correnti and Alexa Christon host conversations with the advertising industry’s best practitioners on the new and next in marketing, media, and creativity every other Tuesday. Each episode, Laura and Alexa spot marketplace trends, introduce inspiring talent, and debate ideas and business models - providing listeners with actionable perspectives to bring back to everything from brainstorms to boardrooms.Adlandia is a practitioner's podcast where critical thinking meets creativity, and pitch points, talk tracks, and the “way it’s been done before” aren’t allowed.Follow the show on Twitter @adlandiapodcast and please subscribe for future episodes. #iHeartAdlandia

ADLANDIA

Alexa and Laura sit down with OkCupid CMO, Melissa Hobley

Getting into the data-ing game

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/7daff4a2-7f12-4caa-8fc8-ae28015b72af/transcript

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