We've all been chasing ways of measuring and understanding consumer sentiment - but have we been doing it right? That's what Knotch CEO and Co-founder, Anda Gansca, questioned as she started her company. Founded in Silicon Valley and pivoting to support brands, Knotch focuses on tracking consumer feelings via content marketing in real time. Anda schools us on blending art and science to create measurement products with compelling rates of return. We learn about System 1 (feeling) vs. System 2 (analytics), and why we shouldn't converge the two if we really want to know what consumers think. We're talking why CMOs should demand first-party data from partners, and the need to shift from cleaning data sets to analyzing insights. Hear why Anda thinks if you're not using data in real time, you're already behind. Come for why she doesn’t really believe in benchmarks, stay for the #KillBuyDIY.

 Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

<p>We've all been chasing ways of measuring and understanding consumer sentiment - but have we been doing it right? That's what Knotch CEO and Co-founder, Anda Gansca, questioned as she started her company. Founded in Silicon Valley and pivoting to support brands, Knotch focuses on tracking consumer feelings via content marketing in real time. Anda schools us on blending art and science to create measurement products with compelling rates of return. We learn about System 1 (feeling) vs. System 2 (analytics), and why we shouldn't converge the two if we really want to know what consumers think. We're talking why CMOs should demand first-party data from partners, and the need to shift from cleaning data sets to analyzing insights. Hear why Anda thinks if you're not using data in real time, you're already behind. Come for why she doesn’t really believe in benchmarks, stay for the #KillBuyDIY.</p><p> </p> Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">https://www.iheartpodcastnetwork.com</a>

Two of the advertising industry’s most innovative and thought-provoking voices provide an unfiltered perspective on the signals in the noise -- exclusively on the iHeartPodcast Network.Laura Correnti and Alexa Christon host conversations with the advertising industry’s best practitioners on the new and next in marketing, media, and creativity every other Tuesday. Each episode, Laura and Alexa spot marketplace trends, introduce inspiring talent, and debate ideas and business models - providing listeners with actionable perspectives to bring back to everything from brainstorms to boardrooms.Adlandia is a practitioner's podcast where critical thinking meets creativity, and pitch points, talk tracks, and the “way it’s been done before” aren’t allowed.Follow the show on Twitter @adlandiapodcast and please subscribe for future episodes. #iHeartAdlandia

ADLANDIA

Alexa & Laura talk to Knotch CEO & Co-founder Anda Gansca

Data Back, Insights Forward

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/d3a01d10-dea4-4c19-92a1-ae28015a136c/transcript

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