ADLANDIA is back with #girlboss guests Lindsay Slaby, Co-Founder, Sunday Dinner and Melanie Altarescu, a creative marketing consultant, to talk about their fearless step away from corporate agency and publisher positions to build independent consultancies based on their networking savvy, eye for talent, and desire to see brands and creators successfully collaborate with chemistry serving as their north star. We also talk hilarious brief asks (1000 naked people in Times Square, anyone?) and why even big brands still need guidance to find the perfect partner. Plus, Laura and Alexa rant about the emergence of everyday people as citizens-in-chief and why there's no script more effective at communicating the raw emotion and experiences of consumers than consumers themselves. This one’s for the biz dev person and consultant in all of us. [Disclaimer: The views of the hosts are their own.]

 Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

<p>ADLANDIA is back with #girlboss guests Lindsay Slaby, Co-Founder, Sunday Dinner and Melanie Altarescu, a creative marketing consultant, to talk about their fearless step away from corporate agency and publisher positions to build independent consultancies based on their networking savvy, eye for talent, and desire to see brands and creators successfully collaborate with chemistry serving as their north star. We also talk hilarious brief asks (1000 naked people in Times Square, anyone?) and why even big brands still need guidance to find the perfect partner. Plus, Laura and Alexa rant about the emergence of everyday people as citizens-in-chief and why there's no script more effective at communicating the raw emotion and experiences of consumers than consumers themselves. This one’s for the biz dev person and consultant in all of us. [Disclaimer: The views of the hosts are their own.]</p><p> </p> Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">https://www.iheartpodcastnetwork.com</a>

Two of the advertising industry’s most innovative and thought-provoking voices provide an unfiltered perspective on the signals in the noise -- exclusively on the iHeartPodcast Network.Laura Correnti and Alexa Christon host conversations with the advertising industry’s best practitioners on the new and next in marketing, media, and creativity every other Tuesday. Each episode, Laura and Alexa spot marketplace trends, introduce inspiring talent, and debate ideas and business models - providing listeners with actionable perspectives to bring back to everything from brainstorms to boardrooms.Adlandia is a practitioner's podcast where critical thinking meets creativity, and pitch points, talk tracks, and the “way it’s been done before” aren’t allowed.Follow the show on Twitter @adlandiapodcast and please subscribe for future episodes. #iHeartAdlandia

ADLANDIA

ADLANDIA is back with #girlboss guests Lindsay Slaby and Melanie Altarescu.

Consultants: The New Conduits of Chemistry

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/07407295-a714-4d64-93f7-ae28015eae0e/transcript