Returning guest Jarrod Dicker, now CEO of, po.et, a blockchain company for creators,  visits us to talk all things blockchain. In this episode, we get an education on what it is, why we need it and some provocative use cases for how it may just be the thing that upends the media industry. We debate the meaning of premium and who gets to define it, along with the role of publishers in a world where creators carry all the value. We learn about the 3 R's the internet is built from (recency, relevancy, and reputation), and can't help but think out loud "scale f'd it all up".  If you’re not thinking about the blockchain, this episode will change your mind. Can you hear us…BLOCKCHAINLANDIA?

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<p>Returning guest Jarrod Dicker, now CEO of, <a href="http://po.et/">po.et</a>, a blockchain company for creators,  visits us to talk all things blockchain. In this episode, we get an education on what it is, why we need it and some provocative use cases for how it may just be the thing that upends the media industry. We debate the meaning of premium and who gets to define it, along with the role of publishers in a world where creators carry all the value. We learn about the 3 R's the internet is built from (recency, relevancy, and reputation), and can't help but think out loud "scale f'd it all up".  If you’re not thinking about the blockchain, this episode will change your mind. Can you hear us…BLOCKCHAINLANDIA?</p><p> </p> Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">https://www.iheartpodcastnetwork.com</a>

Two of the advertising industry’s most innovative and thought-provoking voices provide an unfiltered perspective on the signals in the noise -- exclusively on the iHeartPodcast Network.Laura Correnti and Alexa Christon host conversations with the advertising industry’s best practitioners on the new and next in marketing, media, and creativity every other Tuesday. Each episode, Laura and Alexa spot marketplace trends, introduce inspiring talent, and debate ideas and business models - providing listeners with actionable perspectives to bring back to everything from brainstorms to boardrooms.Adlandia is a practitioner's podcast where critical thinking meets creativity, and pitch points, talk tracks, and the “way it’s been done before” aren’t allowed.Follow the show on Twitter @adlandiapodcast and please subscribe for future episodes. #iHeartAdlandia

ADLANDIA

Alexa & Laura talk to po.et CEO Jerrod Dicker about blockchain

Breaking Down the Blockchain 

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/df57cae3-f22f-4e06-aefd-ae280159b593/transcript

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