Many New Yorkers stopped what they were doing (us included) when they heard brand phenomenon Supreme wrapped the NY Post with their logo, making a bold, but simple statement. Fascinated with consumer reaction and the clear message around the power of print, L + A sat with the co-leads of Post Studios for a convo about how this NY-based brand collaboration happened, what success looks like at the local level and how to zero in on the asset competitors don’t have. Authenticity and tangibility take center stage when discussing how ads can become collectibles, and strategic collaborations can become iconic cultural moments. Find out what NY’s next media (or marketing-as-a-product) bundle could be, and stick around for #KillBuyDIY.

 Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

<p>Many New Yorkers stopped what they were doing (us included) when they heard brand phenomenon Supreme wrapped the NY Post with their logo, making a bold, but simple statement. Fascinated with consumer reaction and the clear message around the power of print, L + A sat with the co-leads of Post Studios for a convo about how this NY-based brand collaboration happened, what success looks like at the local level and how to zero in on the asset competitors don’t have. Authenticity and tangibility take center stage when discussing how ads can become collectibles, and strategic collaborations can become iconic cultural moments. Find out what NY’s next media (or marketing-as-a-product) bundle could be, and stick around for #KillBuyDIY.</p><p> </p> Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">https://www.iheartpodcastnetwork.com</a>

Two of the advertising industry’s most innovative and thought-provoking voices provide an unfiltered perspective on the signals in the noise -- exclusively on the iHeartPodcast Network.Laura Correnti and Alexa Christon host conversations with the advertising industry’s best practitioners on the new and next in marketing, media, and creativity every other Tuesday. Each episode, Laura and Alexa spot marketplace trends, introduce inspiring talent, and debate ideas and business models - providing listeners with actionable perspectives to bring back to everything from brainstorms to boardrooms.Adlandia is a practitioner's podcast where critical thinking meets creativity, and pitch points, talk tracks, and the “way it’s been done before” aren’t allowed.Follow the show on Twitter @adlandiapodcast and please subscribe for future episodes. #iHeartAdlandia

ADLANDIA

Alexa & Laura talk to Shannon Toumey & Tory Shobe of Post Studios

A Supreme Collaboration: Media and Local Culture

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/035ab908-6bb5-4ff3-9874-ae280159cda8/transcript

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