The terminology we use to describe new phenomena matters.  On this week's podcast, defense intellectual Frank Hoffman reviews Chinese, Russian, European, and--to the extent there is any--American writings about 'cognitive warfare.' For the uninitiated--this runs the gamut from traditional tools of influence to novel technologies, including chemical and directed energy weapons that can "alter peoples’ brains and thought processes. . . .” Co-hosts Jim Ludes and Mark Jacobson also discuss the latest news about CopyCop/Storm1516 and the latest recruiting ad for the 4th PsyOp Group.