Operationalizing customer feedback is easy in principle – but in practice, very few brands have been able to solve the puzzle. Enter William Folsom, the Senior Manager of Customer-Centric Initiatives at Aaron’s.  
 
In his time working for this household-name retailer, Folsom has learned to effectively build trust with operational leaders and scale new initiatives using an agile approach. Tap into his wealth of experience empowering cross-functional teams with customer and employee feedback.

Operationalizing customer feedback is easy in principle &ndash; but in practice, very few brands have been able to solve the puzzle. Enter William Folsom, the Senior Manager of Customer-Centric Initiatives at Aaron&rsquo;s. &nbsp; &nbsp; In his time working for this household-name retailer, Folsom has learned to effectively build trust with operational leaders and scale new initiatives using an agile approach. Tap into his wealth of experience empowering cross-functional teams with customer and employee feedback.

Traditional experience management is a round peg. Today's consumer landscape is a square hole. The two no longer fit together – so we're here to guide experience leaders towards a new way of thinking. Join the industry veterans at Chatter, alongside a stacked roster of influential guests, as they dish about what it really takes for brands to achieve CX excellence. We'll be exploring field-tested strategies for turning insights into action, connecting the dots, and bringing about real change within your organization.

Traditional experience management is a round peg. Today's consumer landscape is a square hole. The two no longer fit together &ndash; so we're here to guide experience leaders towards a new way of thinking. Join the industry veterans at Chatter, alongside a stacked roster of influential guests, as they dish about what it really takes for brands to achieve CX excellence. We'll be exploring field-tested strategies for turning insights into action, connecting the dots, and bringing about real change within your organization.

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Traditional experience management is a round peg. Today’s consumer landscape is a square hole. The two no longer fit together – so we’re here to guide experience leaders towards a new way of thinking. Join the industry veterans at Chatter, alongside a stacked roster of influential guests, as they dish about what it really takes for brands to achieve CX excellence. We’ll be exploring field-tested strategies for turning insights into action, connecting the dots, and bringing about real change within your organization.

Traditional experience management is a round peg. Today’s consumer landscape is a square hole. The two no longer fit together – so we’re here to guide experience leaders towards a new way of thinking. Join the industry veterans at Chatter, alongside a stacked roster of influential guests, as they dish about what it really takes for brands to achieve CX excellence. We’ll be exploring field-tested strategies for turning insights into action, connecting the dots, and bringing about real change within your organization.

S1E4 • William Folsom,  Aaron's •  Scaling operational buy-in like a pro

https://api.omny.fm/orgs/d605ed6d-2839-4296-99c1-ab5600f37775/clips/84d125e1-43f6-489c-bd43-ae89016cca97/transcript

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