Once Simon Foster noticed the disconnect, he couldn't un-see it: traditional, survey-based experience management strategies are broken. They aren't compelling or engaging, they barely convert, and they don't get to the heart of customers' issues. He perceived a huge amount of friction between brands and their fans – so he forged his own path and founded Chatter.  
 
Instead of flooding retailers with low-value data, Foster set out to build a system that would empower them to take action. This is his story.

Once Simon Foster noticed the disconnect, he couldn't un-see it: traditional, survey-based experience management strategies are broken. They aren't compelling or engaging, they barely convert, and they don't get to the heart of customers' issues. He perceived a huge amount of friction between brands and their fans &ndash; so he forged his own path and founded Chatter. &nbsp; &nbsp; Instead of flooding retailers with low-value data, Foster set out to build a system that would empower them to take action. This is his story.

Traditional experience management is a round peg. Today's consumer landscape is a square hole. The two no longer fit together – so we're here to guide experience leaders towards a new way of thinking. Join the industry veterans at Chatter, alongside a stacked roster of influential guests, as they dish about what it really takes for brands to achieve CX excellence. We'll be exploring field-tested strategies for turning insights into action, connecting the dots, and bringing about real change within your organization.

Traditional experience management is a round peg. Today's consumer landscape is a square hole. The two no longer fit together &ndash; so we're here to guide experience leaders towards a new way of thinking. Join the industry veterans at Chatter, alongside a stacked roster of influential guests, as they dish about what it really takes for brands to achieve CX excellence. We'll be exploring field-tested strategies for turning insights into action, connecting the dots, and bringing about real change within your organization.

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Traditional experience management is a round peg. Today’s consumer landscape is a square hole. The two no longer fit together – so we’re here to guide experience leaders towards a new way of thinking. Join the industry veterans at Chatter, alongside a stacked roster of influential guests, as they dish about what it really takes for brands to achieve CX excellence. We’ll be exploring field-tested strategies for turning insights into action, connecting the dots, and bringing about real change within your organization.

Traditional experience management is a round peg. Today’s consumer landscape is a square hole. The two no longer fit together – so we’re here to guide experience leaders towards a new way of thinking. Join the industry veterans at Chatter, alongside a stacked roster of influential guests, as they dish about what it really takes for brands to achieve CX excellence. We’ll be exploring field-tested strategies for turning insights into action, connecting the dots, and bringing about real change within your organization.

S1E2 • Simon Foster, Chatter • Fostering meaningful brand connections

https://api.omny.fm/orgs/d605ed6d-2839-4296-99c1-ab5600f37775/clips/607986ce-cd62-42c2-b471-ae6f0118e438/transcript

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