Pascale Helyar-Moray is a multi award-winning entrepreneur who uses innovation as a means to solve big-picture problems. With a focus on gender equality and superannuation, backed by extensive experience in financial services, leadership and entrepreneurship, Pascale has founded, and advised startups, taking a number of them through to exit. She is the founder of Grow My Money, a world-first platform enabling users to turn their shopping into mortgage or superannuation savings. Prior to her startup life, Pascale held senior marketing roles at JPMorgan Asset Management, BT Financial Group and BNP Paribas. Passionate about gender equality, Pascale served as Director of Communications for the Australian Gender Equality Council. For her services to business and to women’s affairs, Pascale was awarded the Medal of the Order of Australia in the Australia Day 2024 Honours List. She has just released her first book, ‘Rich Woman, Poor Woman’. 

Link to Pascale’s podcast page: https://www.finder.com.au/dare-to-be-rich 

Special WOW promo code for book purchase (Rich Woman Poor Woman) at this link here is WOW25