At the heart of every community lies a simple goal — to make everyday life a little better. That’s the driving force behind FairPrice Foundation’s renewed purpose to uplift lives and strengthen communities. From helping families access nutritious food to empowering the next generation through education and sustainability, the Foundation is redefining what it means for a business to give back. It’s not just about donations, but about leveraging FairPrice Group’s scale and network to create lasting, meaningful impact. Jean Khong, General Manager of FairPrice Foundation, shares how this renewed purpose is shaping its next chapter and how Singaporeans can be part of the journey.