In this episode of A Century of Stories India, host Kunal Vijayakar interviews advertising titan Ambi Parameswaran on the evolution of Indian advertising. Discover how Indian advertising strategies turned from Western influenced sensibilities to Indian idioms and cultural narratives. As they built equity, brands and their advertising gave a voice and identity to generations of Indians, shaping and reflecting the transformation of the country.

In this Episode

• Indian Advertising Evolution: Colonial to unique Indian identity & global impact.

• Legendary Indian Ads: Iconic marketing, jingles, & brand stories.

• Digital Marketing Shift: Traditional to performance marketing & content for India.

• Brand Building Secrets: Effective ad strategies, consumer engagement & longevity.